《叁点零易货交易所营销策略研究》由会员分享，可在线阅读，更多相关《叁点零易货交易所营销策略研究（28页珍藏版）》请在金锄头文库上搜索。
1、叁点零易货交易所营销策略研究摘 要现货交易所是买卖现货合约的场所，是现货市场的核心。它是一种非营利机构，但是它的非营利性仅指交易所本身不进行交易活动，不以盈利为目的不等于不讲利益核算。在这个意义上，交易所还是一个财务独立的营利组织，它在为交易者提供一个公开、公平、公正的交易场所和有效监督服务基础上实现合理的经济利益，包括会员会费收入、交易手续费收入、信息服务收入及其它收入。它所制定的一套制度规则为整个现货市场提供了一种自我管理机制，使得现货交易的“公开、公平、公正”原则得以实现。因此现货交易所在中国与日俱增，现货投资的发展有如爆竹之势，勇不可挡，这也给其它的金融产品的营销带来了巨大的压力和挑战
2、，同时又给金融市场产品的发展提供了很好的借鉴和深刻的启示。 现货交易行业的形成，对我国现货贸易流通的发展起到了不可替代的作用。现货交易是我国现货流通领域出现的新兴事物，在我国经济生活中尚处于起步阶段，得其先进的动作方式，特有的功能已经引起全社会的普遍关注。因此对现货交易所的营销策略研究具有重要的意义。本文有大量有关现货交易所的营销策略的国内外文献作为理论基础，并通过文献综述法等方法总结并分析了现货交易所的成功之处，领悟出现货交易所快速发展的成功秘诀从而提取出适用于金融市场营销的一些策略，对金融市场发展尽一份微薄之力。【关键词】现货交易所 金融市场 营销策略 现货投资AbstractSpot e
3、xchange is the place where the sale of the spot contract is the core of the spot market. It is a non - profit organization, but it is a non-profit refers to the exchange itself does not conduct trading activities, not to profit for the purpose is not to say that the interests of accounting. In this
4、sense, the exchange is a financial independent organization, it provides a public, fair and equitable trading venues and effective supervision services based on reasonable economic interests, including membership dues income, transaction fees, information services and other income. It is formulated
5、by a set of rules for the entire stock market provides a self management mechanism, so that the open, fair and just principle of spot transactions. Therefore, the spot exchange in China is growing, the development of the spot investment is as the potential of firecrackers, Yong can not stop, this ha
6、s brought great pressure and challenges to other financial products, but also to the development of the financial market to provide a good reference and a profound revelation.The formation of the spot trading industry, the development of Chinas spot trade has played an irreplaceable role. Spot tradi
7、ng is a new emerging thing in the field of Chinas stock market. In our country, it is still in its initial stage, and its advanced action mode, the special function has caused the whole societys universal attention. So it is very important to study the marketing strategy of stock exchange.This paper
8、 has a large number of domestic and foreign literature as a theoretical basis for the stock exchange, and through literature review and other methods to summarize and analyze the success of the stock exchange, and to understand the success of the rapid development of the stock exchange to extract so
9、me of the strategies used in financial markets, the development of the financial market to do a little bit of power.Key words stock exchange financial marketing strategy spot investment目录第 1章绪论 .11.1 研究目的与意义.11.1.1 研究的目的.11.1.2 研究的意义.11.2 研究的内容及方法.11.2.1 研究内容.11.2.2 研究方法.3第 2章相关理论综述 .42.1 黄金现货理论综述.4
10、2.1.1 黄金现货的概念.42.1.2 黄金现货的特点.42.1.3 叁点零黄金现货的特点.52.2 营销组合 4P 理论.5第 3章叁点零易货交易所市场环境分析 .63.1 叁点零易货交易所概况.63.2 叁点零易货交易所市场细分与定位.63.3 叁点零交易所产品 SWOT 分析.73.3.1 产品优势.73.3.2 合作优势.83.3.3 交易所的劣势.103.3.4 交易所的机遇.103.3.5 交易所的威胁.12第 4章叁点零易货交易所营销策略现状分析（4PS） .144.1 叁点零交易所产品营销策略.144.2 叁点零交易所产品价格营销策略.164.3 叁点零交易所渠道营销策略.174.4 叁点零交易所促销营销策略.174.5 叁点零交易所售后服务.19第 5章国内交易所成功的启示 .
