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1、 0 German Business in China Greater Shanghai Innovation Survey 2017 1 German Business in China Greater Shanghai Innovation Survey 2017 Foreword “To have a great idea, have a lot of them”, Thomas Edison intoned as early as the late 19th century. A short stroll around the block in literally any contem
2、porary Chinese city shows that China is overflowing with innovative ideas. Perhaps no other part of China underlines Chinas penchant for innovation and thinking outside the box as much as the Greater Shanghai region: with a multitude of local and international R&D centers across all key industries,
3、thousands of international and, of course, German manufacturing, automotive, chemical and machinery companies, a flourishing start-up scene, as well as a creative industry out to challenge locations such as Tokyo, Seoul and Silicon Valley. The stage is set for a multitude of ideas that will challeng
4、e the current status quo. However, as Chinas rapid innovation drive does not only provide opportunities, but also creates competition from local players, launching new innovations has become crucial to maintain a competitive advantage. Beyond the buzzwords of Industrie 4.0 and Made in China 2025, wh
5、ich certainly outline an important general strategic direction, we want to shed light on the realities on the ground. For that reason, the German Chamber of Commerce in China Shanghai joined forces with world renowned Tongji University and goetzpartners Management Consultants to assess how German co
6、mpanies in the Greater Shanghai region are currently measuring up when it comes to innovation and to ascertain issue areas that will need improvement to maximize innovative potential across industries. Through our research we have identified some business strategies that appear to be related to abov
7、e average innovation performance we label these best performers top innovators. While there is of course no blueprint for innovation, we encourage you to pay particular attention to what makes these companies stand out from the crowd. We hope that this survey will help you to plan for the next chapt
8、er in your China story. We are very grateful to the over hundred respondents to this survey; without your time commitment, this in-depth study would not have been possible. Simone Pohl Delegate and Chief Representative, Delegation of the German Industry & Commerce Executive Director and Member of th
9、e Board, German Chamber of Commerce in China | Shanghai Prof. Dr. Zheng HAN goetzpartners Chair of Innovation & Entrepreneurship Sino-German School for Postgraduate Studies (CDHK), Tongji University Tao LIN Partner goetzpartners Management Consultants Goetz von Steynitz Partner goetzpartners Managem
10、ent Consultants 2 German Business in China Greater Shanghai Innovation Survey 2017 Survey partners # The German Chamber of Commerce in China (GCC) is the representative body for German companies located in China. The GCC in Shanghai represents German companies in the Greater Shanghai area and in the
11、 neighboring provinces such as Zhejiang, Jiangsu, Shandong, Henan, Hubei and Anhui. The GCC | Shanghai is one of the largest German chambers in the world with over 1,600 corporate members. The GCC | Shanghai offers a wide range of business and social activities, tailor-made services, and networking
12、opportunities. The GCC | Shanghai committees to continuously support, facilitate, represent, and inform members and assist them in growing their business in China. The Delegation of German Industry and Commerce in Shanghai represents the Association of German Chambers of Industry and Commerce (DIHK)
13、 in the Greater Shanghai region. On behalf of the Federal Republic of Germany, it represents the overall economic interests of Germany and focus on the promotion of bilateral trade and investment between Germany and its region. The goetzpartners Chair of Innovation and Entrepreneurship is one of the
14、 endowment chairs at CDHK (Sino German School for Postgraduate Studies), Tongji University. The work of the chair comprises research, education and industry collaboration in the fields of innovation, strategy and entrepreneurship. Tongji University is one of the oldest and most prestigious comprehen
15、sive universities in China established in 1907 by the German government together with German physicians. Tongji University is especially renowned for its engineering, business and architecture programs. goetzpartners is one of the leading Germany-based independent advisory firms for all key issues o
16、f entrepreneurial activity: strategy, M&A and transformation. The combination of corporate finance and management consulting creates sustainable added value when determining valid courses of action reach decisions and implementing them. goetzpartners has 14 offices worldwide, two of which are in China. Acknowledgments The parties thank Carolin Han, M.Sc. Organizational Psychology, University of London, for her resea
