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1、November 2015,,Connected and coordinated: Personalised service delivery for the elderly,1 | Connected and coordinated: Personalised service delivery for the elderly,About this report,We are entering a new era of health new health.,Health matters. It matters to each of us as individuals and to societ
2、y it connects us all like no other. It lies at the heart of our economic, political, social and environmental prosperity and is one of the largest industries in the world.,Two assumptions underpin the traditional approach to healthcare: that its about the treatment of disease; and that its the domai
3、n of a particular professional group. We need a different approach to copewith the ageing curve and increasing incidence of chronic conditions an approach that expands the focus from care and cure to vitality and wellbeing, and from episodic intervention to personalised integrated services. We must
4、also bring care closer to the,citizen and manage health collectively.,New entrants from outside industries are already blazing a trail, but preserving the health of the populace will ultimately become a shared endeavour.,This PwC global paper focuses on the need to shift our mind-set to reform and c
5、reate more innovative and effective ways to deliver services in ageing societies. We believe those that quickly respond and make senseof the changing landscape will be the winners in the new paradigm.,In addition to the global cases and views, I am also keen to share with you a few facts and figures
6、 from the China market.,The transformation of health is upon us. A new era of healthcare is emerging. Will you be ready?,Mark GilbraithChina Leader, Health,1 | Connected and coordinated: Personalised service delivery for the elderly,Connected and coordinated: Personalised service delivery for the el
7、derly | 2,Table of contents,Elderly care service in China,3,The price of progress,9,Why the current way of caring for the elderly is neither cost effective nor sustainable,10,A new service delivery model for the elderly,12,Addressing needs in a personalised way,13,Bringing everything together,20,The
8、 road to a new care model,21,A shared endeavour,29,Connected and coordinated: Personalised service delivery for the elderly | 2,3 | Connected and coordinated: Personalised service delivery for the elderly,Elderly care service in China,SoConnected and coordinated: Personalised service delivery for th
9、e elderly | 4,Chinas demographic changes over the past decades have been influenced by policyKey factors contributing to the growth of Chinas population,Key factors slowing down the growth of Chinas population= 1 million peopleSource:National Bureau of Statistics, PwC analysts,1955,1965,1974,1988,20
10、05,1970,1981,1995,1950,1960,1970,1980,1990,2000,2010,Post-war baby boom(1950-1957),The second baby boom: when the first baby boomers became parents (1980-1990),Great Leap Forward and Three Years of Natural Disaster (1958-1961),Family planning policy launched (1971),Family planning policy continued (
11、1990-),A declining birth rate and extending average life span has led to an aging population spanning from 2010 to 2050,70 Above 65,Above 65,6050403020100,1009080,1009080706050403020100,Age 14.4 million, 5.4% of1950,70 Above 65,6080 million,20,604020,40,6080million,80,0,6050403020100,1009080,10.4 mi
12、llion, 3.7%Age 28.5 million, 6.0% of 1980of male populationfemale population,20,4020,40,60504030201008060,0,70 Above 65,9080,100,2010,2050F,Age 62.4 million, 8.0% of,Age,female population,female population,56.4 million, 7.4%,of male population,178.9 million, 26% of,female population,22.2 million, 4.
13、4% of male population,151.5 million, 21.4%,of male population,Source: PwC report; Literature research; Strategy& analysis5 | Connected and coordinated: Personalised service delivery for the elderly,Elderly citizens prefer to stay at home, however; higher incomes, smaller families and social shifts h
14、ave led to a rise in senior citizens selecting nursing homes,Higher disposable income is resulting in higher payment capacity in elderly care Per capita disposable income RMB,20052010Smaller family scale results in heavier burden for young generation in elderly care Family scale person/family,20052010Nursing homes are increasingly popular as social ideals shiftReason for staying in nursing homes has shifted from lacking family care to seeking a preferred form of retirement,
