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1、VIDEO TRENDSREPORTQ2 2017 Video Trends Report: Consumer Behavior Across Pay-TV, PVOD, OTT, TVE, Streaming Devices and Content Discovery1IntroductionTiVo enables pay-TV providers, digital publishers and consumer electronics (CE) manufacturers to power personalized search, recommendations, carousels,
2、and sports discovery, while gaining invaluable insights into these features through analytics. TiVos customers include Charter, DISH Network, DIRECTV and Sharp Electronics, as well as other leading global pay-TV providers and broadcast networks.Each quarter, TiVo seeks real consumer opinions to unco
3、ver key trends relevant to pay-TV providers, digital publishers and CE manufacturers. Consumers genuine, unbiased perspectives and feedback drive continuous improvements to TiVos Personalized Content Discovery Platform, which leverages user behavior, dynamic metadata, and voice recognition technolog
4、y to provide highly intuitive entertainment discovery.This survey has been conducted every quarter since 2012, enabling the company to track key trends in viewing habits, identify consumer opinion of pay-TV providers and monitor emerging technologies, streaming devices, TV Everywhere (TVE) apps and
5、content discovery features, such as personalized recommendations.In addition to key quarter-over-quarter (q/q), year-over-year (y/y) and long-term trends, TiVos Q2 2017 Online Video and Pay-TV Trends Report covers many new topics, including: Do channel line-ups found in vMVPDs skinny bundles (i.e.,
6、PlayStation Vue, DIRECTV Now and Sling TV) meet consumer needs? TiVo analyzed skinny bundle offerings from top vMVPDs to see if they stack up to respondents expectations of la carte pay-TV packages. Read the results, and find out the level of changes vMVPDs could make to their channel line-ups to po
7、tentially gain more customers. SURVEY DEMOGRAPHICS Q2 2017 Survey Size: 3,069 Geographic Regions: United States, Canada Age of Respondents: 18+ This survey was conducted in Q2 2017 by a leading third-party survey service; TiVo analyzed the results. TiVo conducts this survey on a quarterly basis and
8、publishes a report evaluating and analyzing key trends across the pay-TV industry. The purpose of this survey is to track consumer trends over time in order to offer pay-TV providers unbiased feedback regarding consumer behaviors, industry perceptions, and opinions of new technology hitting the mark
9、et.PAY-TV PROVIDERSWho is your current cable/satellite service provider?I have cable/satellite service I do not have cable/satellite serviceAT&T U-VERSE BELL BRIGHT HOUSE NETWORKS CABLE ONE COMCAST CORPORATION COX COMMUNICATIONS CHARTER COMMUNICATIONS CENTURYLINK CABLEVISION SYSTEMS CORPORATION DIRE
10、CTV DISH NETWORK EASTLINK FRONTIER GOOGLE TV INSIGHT COMMUNICATIONS COMPANY MEDIACOM COMMUNICATIONS CORPORATION OPTIMUM RCN ROGERS COMMUNICATIONS SHAW SPECTRUM SUDDENLINK COMMUNICATIONS TELUS VERIZON VIDEOTRON WOW! COGECO CABLE SASKTEL MTS16.1%83.9% How are consumers using voice search today? Get de
11、tails on the demand for voice-enabled search functionality, plus best practices for increasing adoption of and engagement with voice search. Which channels respondents would pay the most to watch, and what that means for how sports could be viewed in future.2The State of Pay-TVRESPONDENTS WITHOUT PA
12、Y-TV SERVICE While the majority of this report examines how consumers with pay-TV providers interact with their TV offerings, TiVo first sought to understand the audience without pay-TV providers. Based on Q2 2017 survey results, 83.9% of respondents have cable/satellite service. Of the 16.1% of res
13、pondents who do not subscribe to pay-TV service, nearly a quarter (22.8%) of respondents in this group cut pay-TV service in the last 12 months a 4.8 percentage point increase y/y, and the highest percentage for this survey question across all quarters, dating back to Q3 2015. Of respondents without
14、 pay-TV service, 45.7% use an antenna to watch TV over-the-air (OTA), a trend that has increased 12.4 percentage points over two years. For the fourth quarter in a row, the top three reasons for cutting pay-TV service are: 1. “Price/Too expensive” - 85.3%, with an increase of 5.6 percentage points q
15、/q. 2. “I use an internet streaming service, such as Netflix, Hulu, Amazon Video, etc.” - 45.7% 3. “I use an antenna to get the basic channels on my TV.” - 21.8% CUTTING PAY-TV SERVICEDid you cancel cable/satellite service in the last 12 months? (Only answered by respondents who do not have a pay-TV
16、 provider)YesNo, its been longer than 12 months since I had cable/satellite service.No, I never had cable/satellite service.0 10% 20% 30% 40% 50%Q2 2017Q2 2016+4.8% y/y 22.8%47.5%29.7%TOP FACTORS FOR CUTTING PAY-TV SERVICEWhat factors influenced your decision to cancel your cable/satellite service? (Choose all that apply)Q1 2017 Q2 2017Price / Too expensiveI use an internet st
