《(英文)罗兰贝格给荷兰石油做的SWOT分析》由会员分享，可在线阅读，更多相关《(英文)罗兰贝格给荷兰石油做的SWOT分析（38页珍藏版）》请在金锄头文库上搜索。
1、Sector Sketch and SWOT Analysis of the Dutch Oil Sector Final Presentation Dutch Ministry of Economic AffairsOil Division,The Hague, 3rd February 1999,A conflict appears to be emerging between the traditional Dutch economic strengths and more recent environmental concerns,Dutch economic prosperity,O
2、il industry focussed on exports,Founded on trading,Motor of Rotterdam trading strength,Dutch environment,Legitimate environmental concerns,High population density low-lying - vulnerable to Global warming,Global warming CongestionNoise,Export industry must be internationally competitive to survive,To
3、ugh environmental stance,Conflict,Contents,Page,A. Extracts from Sector SketchB. Feedback from oil and chemical company interviewsC. SWOT AnalysisC.1. StrengthsC.2. WeaknessesC.3. OpportunitiesC.4. ThreatsD. Recommendations,47111217232631,A. Extracts from Sector Sketch,The Dutch oil industry has tra
4、ditionally been strong and internationally orientated,Only 15% of total oil supply destined for home marketAccounts for 9% of EU refining capacityKey synergies with and supply to Dutch chemicals industryBenelux chemical cluster is second largest in Europe,Rotterdam worlds leading port for 30 yearsRo
5、ad, rail, inland waterway and pipeline connections to many major markets,Major oil trading market in the EU time zone and one of the big 3 globally (Rotterdam, Houston, Singapore),Each sector in the oil industry faces important issues affecting its competitive position,Oil refining,Increasing costs
6、of environmental complianceMergers/alliances change the competitive sceneOvercapacity and low returns,Storage,Supports the international businessFosters independent tradersOvercapacity and low returns,Trading,Strong role of refining companiesDependent on critical mass of Rotterdam market,Bunkering,I
7、mportant fuel oil outlet for refinersRefiners becoming dominant,Pipelines,Pipelines and waterways key to Rotterdam logistical advantageDominated by private or consortium owned pipelines,Chemicals,Important synergies with oil sectorSector entering downturnLong-term growth potential,B. Feedback from o
8、il and chemical company interviews,Environmental and clean-up regulations were central to views expressed by most interviewees,Role of the Netherlands,Decisionmaking bodies,Land release,Current situation,Industry viewpoint,Alternative approach,Goes ahead of competing countries on environmental issue
9、s,This undermines competitive position of oil and chemical industries,Lead by influencing EU consensus rather than by example,Significant regional and national variation on environmental regulationsCompetition to be greener,Variation prevents the existence of a level playing field,Place environmenta
10、l decision making and implementation in the hands of one body,Clean-up costs are a formidable exit barrier,Land can be released if economically viable,Costs of clean-up should be balanced against cost of land reclamation,However, the governments willingness to discuss and reach consensus was appreci
11、ated,All interviewees recognised the World Class infrastructure of Rotterdam, although there are three major contentious issues,Port fees,Commoncarrier pipeline,Maasvlakte 2,Current situation,Industry viewpoint,Alternative approach,Harbour dues based on tonnage rather than services used,Rotterdam is
12、 more expensive than Antwerp, Le Havre or Hamburg. The oil industry subsidises the container industry,Base charges more on services than on tonnage basis,No common-carrier pipeline exists,May be economically viable,Consider common carrier where extra flexibility needed, but compensate owners of pipe
13、lines for investment and risk,Positive discussion likely: new land reclamation at high cost,Extra land will favour chemical sectorThe oil industry does not require extra land,Ensure proper funding for Maasvlakte 2:No burden on oil industry,Pressure for rationalisation is likely to coincide with timi
14、ng of investment to meet future fuel specifications,Overcapacity,Future fuel specifications,Current situation,Industry viewpoint,Despite recent closures, there remains up to 15% overcapacity,As many as 13 EU refineries need to closeIssue complicated further by recent mergersClean-up costs remain the
15、 biggest barrier to exit; social costs are also significant,Target specifications for 2005 require 40 bn investment across the EU,Of the Dutch refineries, only Esso and Shell are well placed to meet 2005 specs without major investment,C. SWOT Analysis,C.1. Strengths,The Dutch oil sector is large and
16、 well concentrated, accounting for 9% of EU refining capacity (compared to 4.5% consumption),Europoort,Pernis,Crude Capacity (b/d),Nerefco,Shell,Esso,Total,KPI,S&H,374,000,400,000,180,000,148,000,70,000,10,000,Botlek,Vlissingen,+,x,Amsterdam,Europoort,79,500,Koch,Europoort,Source: Ministry of Economic Affairs,All elements of the oil sector are closely integrated,Chemical cluster,Refining,International trading port,
