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1、PART B：Role Play 角色：你是 Mary。任务：（1）与 Dr. Brown 谈论颜色对购买行为的影响；（2）根据谈话内容回答另一同学的提问。生词：survey 调查录像原文：W: Good morning, Dr. Brown.M: Good morning, Mary. W: Havent seen you since last Summer. What are you busy doing these days?M: I have just written a book and got it published by The University Press. W: Oh,
2、 great! What is the book about? M: Its about how colors affect us in the world of advertising. It is called Market Colors.W: That sounds interesting! You must have done a lot of research on peoples feelings about colors. M: Thats very true. I have spent 13 months on this book doing surveys and inter
3、views. Ive had many interesting findings about the relationship between colors and buying decisions.1. Please get ready to ask three questions in English according to the following Chinese tips(1) Please get ready to ask the first question in English. 中文呈现：颜色怎样影响我们的购买行为？学生提问：How do colors affect our
4、 buying decisions? 电脑回答：People have different feelings about colors, and their feelings help them decide what to buy. For example, blue makes people feel peaceful, quiet. It doesnt create strong emotions. So it is a favorite for banks and insurance companies. And for selling products, its often used
5、 to suggest something pure and fresh.(2) Please get ready to ask the second question in English.中文呈现：什么颜色对顾客更具吸引力？学生提问：Which color is more attractive to customers?电脑回答：Well, you can sell almost anything with red. Its a hot color, which suggests a feeling of energy and even excitement.It catches your
6、 attention. You often see red on magazine covers, but if you use it too much, it looks cheap, and may make people tired.(3) Please get ready to ask the third question in English. 中文呈现：绿色是广告中流行的颜色吗？学生提问：Is green a popular color in advertising?电脑回答：Surprisingly, green isnt used much in advertising, ex
7、cept for garden products. Although its friendly and cool, it can also be quite strong, and many people associate it with unpleasant ideas.2. Please get ready to answer five questions in English(1) Please get ready to answer the first question.电脑提问：How did Dr. Brown do his research?学生回答: He did many
8、surveys and interviews.(2) Please get ready to answer the second question.电脑提问：How much time did Dr. Brown spend on his book?学生回答：He spent 13 months on his book.(3) Please get ready to answer the third question.电脑提问：What does blue suggest in advertising?学生回答：Its often used to suggest something pure
9、and fresh.(4) Please get ready to answer the fourth question.电脑提问：Why cant we use red too much in advertising?学生回答：It looks cheap and make people tired if it is used too much. (5) Please get ready to answer the fifth question.电脑提问：What color is suitable for garden products?学生回答：Green.分析：该部分的第一节容易得分，
10、有汉语提示，凭翻译也能说出这些疑问句；第二节对听力和速记有较高的要求，是英语听取信息的扩展。从该部分文本的分析来看，设问主要是针对关键信息进行的，平时应主要训练边听边记的能力。参考译文：女：早上好，布朗先生。男：早上好，玛丽。女：自去年夏天以来就一直没见过你了。你最近这些天都在忙些什么呢？男：我写完了一本书，并把这本书给大学出版社出版了。女：太棒了！这本书是讲什么的？男：是关于广告中的颜色如何影响我们的。这本书叫做市场色彩 。女：听上去很有趣。你一定做了很多关于人们对颜色的反应的研究吧？男：的确。我花了 13 个月通过调查和采访写成了这本书。在颜色和购买行为的关系中，我有很多有趣的发现。1、下
11、面请你用英语提出三个问题。(1) 现在请准备提第一个问题。学生提问：颜色怎样影响我们的购买行为？电脑回答：人们对颜色有不同的感受，他们的感受能引导他们决定买什么。比如，蓝色让人感觉很平和很安静。蓝色不会产生强烈的感受，所以它是银行和保险公司的最爱。在产品销售中，蓝色通常使人联想到纯净和新鲜。(2) 现在请准备提第二个问题。学生提问：什么颜色对顾客更具吸引力？电脑回答：嗯，你可以用红色去推销任何东西。红色是很流行的颜色，它暗示着生气勃勃甚至兴奋。红色很吸引你的眼球，你经常可以在杂志的封面上看到它，但是如果你使用太多红色，它看上去会很廉价，会让人们感觉疲倦。(3) 现在请准备提第三个问题。学生提问
12、：绿色是广告中流行的颜色吗？电脑回答：令人惊讶的是，绿色除了用在园林产品之外，在广告中用得不多。尽管绿色很友好很酷，也很绚丽强势，但是很多人看见绿色就会有不开心的想法。2、下面请你用英语回答五个问题。(1) 现在请准备回答第一个问题。电脑提问：布朗先生是如何展开他的研究的？学生回答：他做了很多调查和采访。(2) 现在请准备回答第二个问题。电脑提问：布朗先生花了多长时间写他的这本书？学生回答：他花了 13 个月的时间。(3) 现在请准备回答第三个问题。电脑提问：蓝色在广告中暗示着什么？学生回答：它常常让人联想到纯净和新鲜的事物。(4) 现在请准备回答第四个问题。电脑提问：为什么我们不能在广告中使
13、用过多的红色？学生回答：因为那样看起来会廉价并让人感到疲倦。(5) 现在请准备回答第五个问题。电脑提问：什么颜色适合园林产品？学生回答：绿色。PART B：Role Play 角色：你是记者。任务：（1）与 Dr. Brown 了解老年人生活问题；（2）根据谈话内容回答另一同学的提问。录像原文：W: Good morning, Dr. Brown.M: Good morning. W: This is a very good place for old people. They are taken good care of here. Its very impressive.M: Yes, t
14、hey can enjoy their life comfortably. W: What do they do every day here?M: Well, as they like. We have a TV room, a chess room and a library. We even have a piano. Miss Jones, that old lady there, plays the piano very well. She used to be a piano teacher. W: Thats great! So theyve got many activitie
15、s and their life is very colorful and meaningful. M: Yes, were trying our best to make them feel at home.1. Please get ready to ask three questions in English according to the following Chinese tips(1) Please get ready to ask the first question in English. 中文呈现：你们怎么解决老人的健康问题？学生提问：How do you deal wit
16、h old peoples health problems?电脑回答：Yeah. Old people tend to have poor health. We have 2 doctors and 14 nurses here. They deal with small problems, such as colds and stomach problems, but for some major health problems, we send them to the nearby hospitals. (2) Please get ready to ask the second question in English.中文呈现：谁支付他们在这里的生活费用？学生提问：Who pays for their living expenses here？电脑回答：Well, the government pays for most of their living expenses, such
