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1、Culture and CommunicationAbstractAs is known to all, China has already entered an era of rapid development and created a miracle in economic field in the process of globalization. Following the frequent communication between China and other foreign countries, our nation is further involved in the in
2、ternational affairs, mainly in business practice. With the expansion of the economic and commercial cooperation, the cultural environment of the intercultural communication has been more and more complicated. All the value systems, thinking patterns, and even behavior mode in different cultures vari
3、es from person to person, which highly affects business activities, and ,whats more, it determines the consequences. Therefore the cultural factors have been emphasized. Although traditional Business English teaching has been concerned in the language cultural differences, it is always inclined to f
4、ocus on the explanation about business knowledge or language training, which fails to realize teaching goals due to the neglect of passing on the intercultural knowledge. As a result, in the process of Business English teaching, apart from the initiating business skills, we should also pay more atte
5、ntion to the cultivation of intercultural communication competence.In the past, intercultural communication theories were more applied into FLT teaching and less combined with Business English. As a matter of fact, the application of cross-cultural communication to the teaching of Business English i
6、n the context of Chinese colleges should be operated in such a way that students could be able to learn the cultural differences between China and western countries. At the same time, students will understand the basic ideas governing the respective cultural entities. By analysis and comparison, bus
7、iness cultural differences are studied the higher level of cultural thinking. And this must be the premier goal of Business English teaching.Generally speaking, the thesis consists of the following questions: firstly, why should we teach and learn Business English from the intercultural communicatio
8、n perspective? Secondly, what could we analyze the relationship between intercultural communication and Business English teaching? Thirdly, how should we develop cultural awareness and improve communication ability?Key Words: value systems; cultural factors; Business English teaching; intercultural
9、communication; cultural differences摘要众所周知的是，在经济全球化的浪潮中，中国已然步入了快速发展的时代，并在经济领域创造了一个奇迹。伴随着频繁的国际商业交流，我国越来越多地融入到国际事务中，尤其在商务活动方面。然而，随着国际经贸合作的不断扩展，跨文化交流也处在一个多文化，复杂的文化环境里。不同的人有着不同的价值观、思维方式、行为模式，这些差异会极大地影响商务活动的各个环节，甚至决定商务活动的成败。因此，商务活动中的文化因素越来越受到人们的重视。传统的商务英语教学虽不断涉及到语言中文化差异，但往往注重了商务知识的讲解和语言训练而忽视了商务英语中文化知识的传授，
10、造成了很多商务活动的失败。因此在注重知识讲授的同时更要重视跨文化交际能力的培养。跨文化交际理论传统上应用于外语教学，与商务英语结合相对较少。而跨文化交际研究与商务英语教学的结合点应该落在让学生了解中西文化的差异，探究各自的基本思想和观念。通过分析对比，从更深层次上理解商务中的文化差异。这也必须是商务英语教学最重要的目标。这一论文主要由以下几个问题构成：第一，为什么要从跨文化角度分析商务英语教学？第二，商务英语教学与跨文化交际有何联系？第三，我们该如何培养跨文化意识并提高交际能力？关键词：价值观；文化因素；商务英语教学；跨文化交际；文化差异IntroductionWith the develop
11、ment of globalization, the contact with the world has become more and more frequent. It is well-known that English has become an important international language and has a great impact on business affairs, so Business English is a necessity and we attach great importance to its teaching and learning
12、 in correspondence with the social development. For the sake of satisfying the need for business talents, lots of courses concerning Business English have been set in many universities, even middle schools. However, the present Business English teaching method is far from satisfactory.1.1 Purpose an
13、d Scope of the ThesisGreatly influenced by the traditional teaching, Business English is still inclined to value linguistic knowledge rather than communicative competence. Admittedly, great numbers of learners still put an emphasis on business vocabulary and grammatical rules, leading to the consequ
14、ence that they fail to express ideas by means of English in practice, and causing the miscommunication or failure in the communication. Therefore, the urgent need for the time being is to improve learners cultural awareness and develop their intercultural communication competence in Business English
15、 teaching, so as to achieve the final goal and real purpose of Business English teaching. So the writer chooses Business English teaching and learning as the topic of his thesis in order to help students improve their intercultural communication ability in business English learning.1.2 Theoretical F
16、ramework and Methodology of the ThesisIn spite of the fact that various methods have been applied in the course of Business English teaching, the result is still far from expectation. Therefore, the author tries to explore a new perspectiveIntercultural Communication theories in an attempt to have a more effective learning feedback.It is well-known that attitude has a great impact on communication competence, and according to the view of Social psychologists, attitude should be made
