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2、dures to gather sort，analyze, evaluate, and distribute needed, timely andaccurate information to marketing decision makers.Amarketing intelligence system is a set ofprocedures and sources used by managers to obtaineveryday information about developments in themarketing environment. Research Approach
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4、he cost & value ofinformationMaintains healthy” skepticismls ethicalDemand 1Estimating Current Demand刁Total Market PotentialArea Market Potential怀Industry SalesEU iTTL|Estimating Future Demand六Survey of Buyers Intentions忆Composite of Sales Force Opinion怀Expert OpinionPast Sales Analysis汪Market Test Method
