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ontrols天Objectives忆Corporate and division strategic planingBusiness unit planning汪The marketing processProduct level planningThe marketing plan Market-Oriented StrategicPlanning Objectives ResourcesOpportunities Market-Oriented StrategicPlanningObjectives Resources 二不生汪克区光环区区Corporate HeaddquartersPlanning忆 Define the corporate mission怀Establish strategic business units(SBUs)Assign resources to SBUs刁Plan new business, downsize olderbusinesses The Marketing Plan
