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1、 s is a by of - p. 7)a of a or on of arketplace天Objectives忆Course OrganizationTasks of Marketing汪Major Concepts & Tools of Marketing好Marketplace Orientations刁Marketings Responses to NewChallenges1Defining MarketingMarketing is a societal process bywhich individuals and groups obtainwhat they need an
2、d want throughcreating, offering, and freelyexchanging products and services ofvalue with others.- Philip Kotler (p. 7) 眶昌资料城营销 全 http:/tb99888.t oaSETT Marketing System9086Goods/servicesIndustry(a collectionof sellers) Consumers prefer products that areProduction Concept widely available and inexpensiveConsumers favor products thatoffer the most quality performance，orinnovative features本 Consumers will buy products only 计Selling Concept the company aggressivelypromotes/sells these products四 Focuses on needs/ wants of targetMarketing Concept markets & delivering valuebetter than competitors
