《2012-2013 annual report of China's mobile reading market.（2012 - 2013年中国移动阅读市场的年度报告。）》由会员分享，可在线阅读，更多相关《2012-2013 annual report of China's mobile reading market.（2012 - 2013年中国移动阅读市场的年度报告。）（6页珍藏版）》请在金锄头文库上搜索。
1、12012-2013 annual report of Chinas mobile reading market.April 12, the worlds leading mobile Internet data mining and integration of third-party marketing agency Ai Media Consulting (iiMedia Research) released today . report shows that as the end of 2012, Chinas mobile phone users reached 291 millio
2、n reading, representing an increase of 34.1% in 2011, Chinese mobile reading market reached 5.59 billion yuan, an increase of 32.8%. With the extensive use of mobile media, mobile news, mobile magazines, mobile e-books has been deeply integrated into peoples lives, through mobile media, peoples trad
3、itional reading habits gradually been mobile, digital phone reading replaced Deadline 2012 end of the year, Chinas mobile phone users reached 291 million reading people, an increase of 34.1% compared to 2011. rapid development of mobile Internet, allowing mobile phones to read into a “Great Leap For
4、ward” Time .2012 China Mobile Phone bookstores, from the Chinese network, fiction Read the net mobile 2reading site is doing better, with strong competitiveness. Market user scale Market size Phone reading site Sites The report shows that in 2012 Chinas mobile phone users to read the content of read
5、ing, 66.9% of users regularly read fiction literature, 58.6% of users regularly read news and information, 28.9% of users regularly browse blog forum. Survey also showed that 66.2% of users By reading plain text form, but there are 41.0% of users through graphic reading, Ai Media Consulting (iiMedia
6、 Research) analysts believe that this may be related to the users reading in relation to such news in the form of appropriate illustrations, novels are much more plain text and so on. Read the contents of the survey Chinese mobile phone users in reading age distribution, Ai Media Consulting (iiMedia
7、 Research) 3analysts believe ,18-35-year-old young adults group is mobile reading marketplace, the reason this age group and the degree of utilization of mobile reading habits For Specifically ,18-25 year-olds and more like reading novels, and 25-35 year-olds are more concerned about the news. User
8、age distribution Chinese mobile phone users to read by the age distribution of the impact of mobile phones to read the users occupation and age distribution towards consistent .2012 Chinese mobile phone users to read occupational distribution to the most students, accounting for 22.7 percent, and wh
9、ite-collar workers are also compared with mobile reading market share large two populations, accounted for 19.6% and 18.4%; Users occupational distribution Read user qualifications in the mobile phone, the 2012 Chinese mobile phone users to read the distribution to high school education / secondary
10、/ vocational education of the population at most, accounting for 38.7%, followed by college and university, accounted for 423.9% and 20.4% Read user monthly income distribution of performance is very consistent .2012 China mobile phone users to read the distribution of income levels of the populatio
11、n up to 2501-3000 yuan, accounting for 35.0%, followed by the crowd 2001-2500 yuan, accounting for 19.5%. phones to read the users monthly income is broadly consistent with their qualifications. Overall, the current user is presented with mobile reading “three low” state, ie low age, low education a
12、nd low income. User education profile Read user monthly income Paid content in the mobile phone user wishes to read survey found that in 2012 China mobile phone users to read need to pay to read the case, mainly willing to nonfiction, news and learning education fees, the proportion was 47.0%, 30.5%
13、 and 27.5 % Ai Media Consulting (iiMedia Research) analysis that users are willing to pay for the news was mainly due to all kinds of mobile newspaper subscribers and messaging services 5(weather, etc.). Users willingness to pay survey According to Ai Media Consulting With the rapid development of m
14、obile Internet, mobile reading into a “Great Leap Forward” era from the past to the traditional paper-based media, the Internet, and then to the mobile Internet, mobile reading already form a fashion style, it pushes the associated The industry continued to develop. related publishers and operators
15、should be based on the current market characteristics and user needs for content customization, focusing on the introduction of reading works fine at home and abroad, avoid reading the contents of homogeneity, this problem will not only hinder innovative mobile reading and development, but also will
16、 reduce the users thinking reader taste. Meanwhile, with the users genuine awareness and consumption levels continue to strengthen gradually guide the user to take the initiative to develop the habit of using genuine content to publishers and carriers also noteworthy. mobile reading is the development of the times and produce, and to move 6forward rapidly, so the whole market competition will be intensified, in the process, you can not read the co
