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1、1Pay to read the game: micro-channel need to do is pay for reprintResearch papers Download News: Many content micro-channel public numbers do not have rarity, content era of information overload, the readers of the article get micro-channel demand is far from just to be called. Recently there have b
2、een news that the micro-channel is being tested micro-channel public number pay to read from the exposure of users of screenshots, micro-channel public number of background articles editor page will add a pay to read Settings option, authors set the article as pay to read after the reader to read th
3、e article that is subject to charges, and free to read the content of words is limited to 200 characters, and the amount paid is limited to between 0-200 yuan. Whether to set pay, by public Author discretion. It is reported that, pay to read the original micro-channel support future important functi
4、ons, but at the moment has not yet begun closed beta, as paid when we can open the read function, the time being there is no definite news. 2Tencents business model is good for the end user fees, such as micro-channel pay either charge a fee or a historical circle of friends Fun photographs of red e
5、nvelopes fall into this column, no doubt to charge users pay to read once again opened a hole. In my opinion, pay to read and look at pictures of friends red envelopes may not be essentially different. Under the premise of income, many content creators and original author or title will attract users
6、 in the open model of party paid clicks, but the result is the title does not match the content and make the user feel a kind of deceptive, and then will go to the opposite. Therefore, it pays to read mode once opened, the creators, the large number of dusting or unavoidable. Because the charge to d
7、estroy the default client side platform, authors, users tripartite between free content and free rules tacit agreement between fans and authors. This had WeChat launched a reward mode is essentially different, so that a reward original works of authors rely continued to strengthen ties with the fans
8、 between a reward mechanism rationality that readers after reading the article, a reward is paid fans of the heart after the harvest resonance oF 3unconditional appreciation and feedback, this model is a two-way free. According to Cheng Ling Feng to say: it is a form of free exchange of money in cir
9、culation is just a byproduct of it. A free people appreciate another persons freedom unconditionally. Write good readers agree with a reward, which is the authors encouragement, it is the essence of the Internet, free two-way, two-way communication, to appreciate each other, agree with each other. B
10、ut forced to pay to read is to destroy this relationship, the world of things, once forced to bring, where taste is completely changed. Works and services required because of natural readers online for free thinking on the user has been difficult to reverse, and the author is set to pay higher user
11、expectations for reading the content, once the content does not meet the expectations readers, fans might feel a deception and inner psychological conflict Over time, fans might flee or find content from other sources, which would gradually reduce the number of authors of the article to read with yo
12、ur fans conversions and room for growth, but also undermine the ties and sticky between the author and the fans. This is a vicious 4circle. On the other hand, both the real economy or the virtual economy, commodity prices have followed the law of value. In the face of market supply and demand determ
13、ine the price level of the market mechanism, without considering the underlying content paid amounted to less than expected results. As early as 2014, Chairman of the Board and CEO of Tencent Ma published on the future of the Internet 8 On satisfied, keynote speech, Mr. Ma that, not to be free intim
14、idated, with scarcity to have a break free curse of weapons. Therefore, the premise of the user to pay for content, on the one hand that users have a strong demand for content acquisition, on the one hand that the contents have scarcity, the so-called absolute scarcity of resources is the total dema
15、nd exceeds aggregate supply, or the total supply of resources can meet the total demand, but the distribution is uneven cause local scarce, and most of the elements of public micro-channel number does not yet have scarcity, content information overload era WeChat article read far far from the so-cal
16、led just to be. 5This is so because it is an information era of excess. As early as August last year, the data show that many micro-channel subscription number is the number of read suddenly began to fall from August, the number of individual reading number decreased by 20% -50% range. Chinese media had released a micro-channel 500 monthly spread of power rankings, the data show that since March last year, 500 of the total number of articles publ
