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1、1Competition for resources based pharmaceutical companies develop strategic planning is a fundamentalChinas pharmaceutical industry has developed rapidly in recent years, but the current domestic pharmaceutical companies in the strategy, there are still many problems. Enterprise has always failed to
2、 form a real advantage strategic thinking, this is bound to result in the development of pharmaceutical giant obstacles. The author Shi Lichen on heterogeneous nature of domestic pharmaceutical companies to do training, with many business owners, executives and retrieve internal review found that ma
3、ny problems exist within pharmaceutical companies mainly as follows: 1 Internal different ideas pharmaceutical companies, many differences, bickering: how the future development of helpless? 2 National health reform over the policies and frequent bidding patterns: How from a slice, public relations
4、system should be how to build? 3 Many companies within the industry have diversified into the road: real estate, energy, chemical, cosmetics and 2pharmaceuticals, food and beverage, diversification of the road in the end how to proceed? 4 Medical rapidly changing environment: the original plan no lo
5、nger applies, how to formulate strategic plans to adapt the new environment medicine 5 unreasonable capital operation: how to introduce and use the power of capital? 6 blind introduction of foreign management theory: how to apply their knowledge to build enterprise development suited to their own pr
6、ofit model? 7 resources too thinly: how companies give full play to the effect of the integration of resources? The problem appears to be little correlation with each other, but their foundation are pharmaceutical strategic planning. For example, Jiuzhitang operating difficulties - the loss of talen
7、t, management factors gradually weakening its financial assets and pharmaceutical assets control. Corporate intention to bail out through the marketing revolution, however, many companies marketing reform requires the coordination of running the old and new management is inevitable problems, the key
8、 to solving these problems must be clear corporate strategic planning. Jiuzhitang need to sort out the enterprises 3development path and planning, and then gradually solve various problems in operation, will gradually moving towards the right track. Jiuzhitang how the future development? How to buil
9、d a suitable Jiuzhitang advantage system? How to determine Jiuzhitang diversification strategy? Clear strategic planning Jiuzhitang regroup priority. The long run, there is still a Jiuzhitang genes and prospects of the companys success. Domestic pharmaceutical enterprises into the era of competition
10、 for resources Currently the national pharmaceutical policy and health care policies to promote domestic and foreign pharmaceutical companies face increased competition with each other, Chinese pharmaceutical companies have entered the path of development of the resource competition era: Chinas phar
11、maceutical industry has gone through many, small, scattered, chaotic, and poor competitive landscape, into the path of development of the resource competition phase. This stage first need to integrate within the pharmaceutical industry and pharmaceutical industry outside resources, followed by the p
12、rocess of the integration of resources sufficient for resource 4extraction and the optimization of real resources. Access to resources on the premise that requires strong planning capabilities, specifically in the planning of enterprise development path, in order to better integrate resources, stren
13、gthen management philosophy. Medicines and large state-owned China Resources is currently in full of the pharmaceutical industry and pharmaceutical industries outside of the various resources mergers and acquisitions, strategic intent is clear, first caught the hand of resources in order to gain an
14、advantage in the future development. They have recognized that in itself has advantages of capital, under the premise of resources is the future focus of the development of the pharmaceutical industry. Public relations resources is the key to competitiveness In the era of competition for resources,
15、the most important is the public relations resources, which is foreign to see very clear. For example in 2013 a new version of the base directory of the many foreign pharmaceutical drug varieties become essential drugs in anticancer drugs, the drugs almost every breed has a foreign presence, which i
16、s occupying foreign pharmaceutical companies began to 5focus on primary care and public resources begins. Medical equipment, along with the deepening of Chinas medical reform, more and more foreign companies began medical attention tier cities, primary care market, market resources, these resources are the primary markets as part of public resources. Foreign-funded enterprises and domestic enterprises through the establishment
