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1、1Analysis of the Internet age the development of ETVPaper Keywords: educational television network communication environment, the direction of the times Abstract: The Internets rapid development, to educational television has brought new opportunities and challenges in the Internet age, educational
2、television need to rely on their own irreplaceable advantages, continue to develop innovative high-quality programming to satisfy the audiences viewing needs. TV by the mass media propaganda tool extended to social education, school education and distance education and other fields. ETV with a large
3、 amount of information transmission, transmission of high quality audio and visual effects take advantage of good field of education status of the mainstream media , to address the shortage of educational resources in China at that time, especially teachers, shortage of resources, as well as socio-c
4、ultural popularity and mass dissemination of scientific and cultural knowledge played a significant 2role. First, the development of educational television irreplaceable advantages Internet development process building is a process of Internet communication environment in this process, educational t
5、elevision has been an unprecedented challenge to existing forms of communication into a quandary ETV face of challenges, difficulties in the sober, we will found that, at this stage in Chinas Internet environment, education, television still has an irreplaceable advantage of the Internet bandwidth p
6、roblem is the main factor restricting the development of one of broadband Internet technology, while a certain extent, solve the bandwidth problem, but after substantially reduce the signal in the effect of image resolution and sound are not the quality of television transmission and comparable. to
7、take advantage of high-quality audio and visual effects to achieve the aims of education, educational television programs, television transmission is still the best at this stage good choice. Second, network television development strategy China Central Television as the representative of the tradit
8、ional broadcasters and vigorously involved in the 3online video industry, the Chinese television network CCTV, Zhejiang TV, Blue Network, Shanghai Media network of television stations in Shanghai have launched, at the same time, the State Council decided to accelerate the “triple integration “proces
9、s, an agreement to personal computers via the Internet, mobile phones and other devices to provide video service Web site. to promote broadband networks into the Internet era of video from the era of graphics, video advertising form matures, then radio and television background, the rise of network
10、television , indicates that this new network television mode of transmission of the establishment, with the further integration of old and new media, video web site as a influential new media, mainstream media has been the pattern is a general trend, the future of network television will be integrat
11、ed video portal main form of network television for video sites are integrated mainly in the integration of communicators, communication channels integration, integration and dissemination of the contents of the integration of those who pass in terms of network video distribution industry, the impac
12、t will be profound and long-term. 41. Triple play trends With the era of online media, cable networks gave birth to the industry the opportunity is clear, the processes to make triple play broadband two-way communication is possible. Triple play of video cable network two-way communication like Inte
13、rnet can provide us access, video on demand, videophone, video conferencing, e-commerce and other services developed Western countries, the current international cable television network is a significant appreciation of capital flows is very obvious, the birth of new industries almost all the condit
14、ions have been met. Moreover, Chinas cable TV to digital, multi-functional, the direction of industrialization and large-scale network development process, and should become the future information society, pillar of the emerging online media, we believe that cable HFC broadband network can effective
15、ly telecommunications, computer, three traditional TV networks into one, which is the level at the present stage of economic conditions, the choice of the best basis leading to the information superhighway network to accelerate the national cable network, will be 5very beneficial to accelerate natio
16、nal information infrastructure processes, triple-play model will also accelerate the formation of the national network economies of scale, thus boosting the information industry as soon as possible into the track of healthy development. 2. To relax the policy Network TV is the future of television trends, so the state should promote this trend, then you need the policy to allow a number of TV stations or Internet companies to get business licenses and create a
