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1、1Alibaba acquired Sina Weibo: Flow entrance will become the core competitivenessResearch papers Download News: April 30 reported: “May Day” holiday on the first day, Ali Baba and Sina Weibo let many Internet insiders early goodbye holidays. Sina Weibo subsidiary announced with Alibaba Group subsidia
2、ry of Alibaba (China) signed a strategic cooperation agreement, through its wholly owned subsidiary, Ali, to $ 586 million purchase of microblogging issued preferred and common shares, fully diluted share microblogging diluted approximately 18% of the total shares. Sina also granted Ali a term optio
3、ns, allowing Ali will be fully diluted microblogging diluted share increased to 30%. In fact, this time on Alibaba to acquire Sina microblogging messages are nothing new, and the concerns of the industry, at what price and what exactly the way while this program, should still beyond many peoples exp
4、ectations , so that in the day Sina shares rose 24 percent in pre-and in some industry insiders, Ma acquisition of Sina Weibo is not a wise move, because the 2micro-channel factors microblogging user activity in the apparent decline, however, When we carefully analyze the pros and cons of both sides
5、, we can see that Alibaba acquired Sina Weibo, obtaining one of the biggest advantages is the huge mobile traffic entrance. As we all know, Alibaba owns Chinas largest network of consumer groups, its business scope from C2C to B2C, to pay to finance almost everywhere, but in the future mobile Intern
6、et field, if we can effectively stabilize their market position and long-term advantages, has been its the focus of strategic thinking for the entrance flow considerations, Alibaba itself has never given up, from Mobile Want to Wang believed to Taobao browser, as well as Internet Assistant, various
7、wireless search, but it is worth noting that, like Sina Bo and Tencent micro-channel, has become a social class of the main entrance. Fundamentally, their biggest role is to move the end of the inlet flow rate, while Tencent micro-channel in addition, there are pat network, which is undoubtedly the
8、business of Alibaba overlapping, in this case, cooperation with Sina microblogging is undoubtedly the first choice. 3Sina micro-Bo Pang large user base, you can make up Alibaba been missing social and mobile Internet in short board at the same time, we should also see Sina microblogging has a huge a
9、mount of users can not cash, in the social trend of electronic business platform arrives, the marriage of the two, is a self-scrutiny and make up the short board, as chairman and CEO Charles Chao, Sina micro-Bo said, the micro-Bo is now a social media platform, the future can become a social oriente
10、d business platform, that is a real ecosystem. fact, careful users must find, Sina Weibo and Taobao cooperation has been on the line a “showcase recommend” products, is based on the microblogging users interested in social relationships and map for commodity recommendation, which undoubtedly indicat
11、es that the future development direction. For the Internet industry, this time Alibaba acquired Sina Weibo, a sure harbinger of the future development of the site, in addition to e-commerce as the representative of the profit model, the flow entrance will become the core competitiveness. Flow mentio
12、ned here entrance, with our traditional concept of the traffic, it 4should be two different concepts, just like Baidu News also provides news content, but all his content from other websites, its just an editor, which is actually a bear with a flow inlet duties. a true flow inlet is actually a platf
13、orm, which itself does not necessarily generate content, and this is precisely the essence of web2.0. In the past many years, we have seen many seemingly “ugly,” but very successful flow inlet, such as hao123 etc. Why are some names looks very cottage, page design is also very simple website on the
14、internet can become a huge flow entrance, unprepossessing appearance behind is very close to the user demand for the product operation, although sites like this now less likely to get “predecessors” as a success, but to become a traffic entrance, close to the users needs will never change this criterion . (Source: LONDON, Reporter: Fang Xiang
