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1、1Air can be phased resolutionAir to the industry “under review.” Air energy technology in China started later than in developed countries, recent years, air to air heaters can be introduced in the Mainland to promote the use of and in a small area, mainly concentrated in the economically developed Y
2、angtze River Delta and Pearl River Delta region. Facing due to the central air-conditioning are projects, so early air to water machines are used in the commercial field, launched a range of household products until 2008, the United States central air conditioning, air gradually into the line of sig
3、ht of ordinary people. because the set of energy-saving, safety comfortable many advantages in an air to water machine in just a few years the rapid development of air to novelty, but consumers than in the past more than a rational appeal, plus non-renewable energy in the country The use of the spre
4、ad, which determines the development of the air to the industry will be open on the period of time like a “roller coaster” like. The time of the real development of the air to water machine in 2003, 2003, 2domestic air to water machine capacity of only 28 million yuan, has reached 30.9 billion yuan
5、in 2010, 2011 is expected to reach 4.5 billion domestic production of air to the product are mainly three types: home appliances air conditioning companies, traditional water heater business enterprises and newly established air. among the three companies, home appliances and air conditioning enterp
6、rise With the technical advantages of the industry, the greatest impact. Less than a decade, air to water heater market brand developed to present hundreds of brands, situation formed warlords fame and fortune. Competition is so fierce, only because the air to the water heater with its energy-saving
7、, safe, comfortable three major advantages seize major reshuffle most of the additional water heater market share. market attracted a huge variation in levels of survival of the fittest, the weak are eliminated is a historical necessity. development of the air to the industry can be divided into the
8、 following phases: The initial period: According to industry veteran when statistics 2002 air source air market sales less than 20 million yuan in 2003, 70 million yuan and sales area are mainly concentrated in Guangdong 3Dongguan Hao Watts, Guangdong Chang Ling air conditioning air-conditioner Manu
9、facturing Co., Ltd. Foshan Branch Lin Electric Co., Ltd., Guangdong Tongyi Electric Co., Ltd., etc. have been involved in the air source air can industry, air can be mass-produced products began to appear and application, but mainly commercial aircraft. sensitive part of the nose for the market the
10、solar enterprises began to enter, was almost entirely rely on verbal communication, clerk of the round-trip visit to convince customers for energy saving market start slowly. Yuejin period: 2003 air to water heater began to penetrate into parts of Zhejiang, Jiangsu, air can profit remains at about 1
11、00% -200% .2004 180 million yuan, 350 million yuan in 2005 to 580 million yuan in 2006. this period was established manufacturers of air as if springing up, feel the industry has begun the “Great Leap Forward”. dealers, and entrepreneurs of all walks of life joined Jinjiang, TSC and other brands hav
12、e invested advertising more and more brands began to reform the national standards, the rapid development of the market in nurturing, large household appliances enterprises have begun to enter advertising of air to the water heater in 42007, the United States bluntly told consumers: air heaters can
13、be really good. OEM Period: 2004-2006 is a period of rapid economic development in China, and have limited production of commercial air to water heater capacity enterprise air to enterprises established in this period in the absence of production experience and strength, can only be entrusted to oth
14、er enterprises paste card production, this responsibility falls to the early establishment of Foshan Branch Lin, Guangdong long Ling, a few companies who, so once these enterprises have become synonymous with air to OEM and processing industry in 2004, 2005, industry for almost 70% of the sales are
15、concentrated in the OEM enterprises due to the lack of air to the industry professional and technical personnel, part of the newly established production companies a lot of deficiencies in the quality of products, or in the process of using the wrong one hundred, plus limited amount of investment, j
16、oint production and sales can not manage. Extended period, the air can sales in 2007, 7.2 billion, 1 billion yuan in 2008, after the United States, in 2008, Gree air debut, the United States, with the benefit of air to water heater 5starting the joint promotion of comprehensive, Chigo brand Jinjiang, Tianshu response to participate in joint promotional activities, water saving Miles traveled the the Jiangnan earth, quickly upgrade their market awareness, many we
