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1、1Advantages and disadvantages of Network MarketingFree papers Download Center News: network marketing have several advantages. 1, there is conducive to cultivate loyal customers, loyal customers not only can bring stability to benefit from sales network marketing mode, but also to promote enterprise
2、s optimize sales system processes and improve the efficiency of business operations, long-term development and performance assessment has The far-reaching impact. 2, the low cost of Internet marketing, the effect is obvious release information via the Internet, directly to consumers, saving the inte
3、rmediate links of the traditional marketing methods, and therefore the price of goods is lower than the physical stores., Network marketing has also widened the scope of the marketing, so products more competitive, the targeted audience can directly generate sales interest. The 3,3 A service enterpr
4、ise network sales invaluable asset network technology to provide enterprises with a 2strong service support to facilitate enterprise service for customers 3A (any time-Anytime, anywhere-Anywherer anyone-Any-customer) network sales intense competition for the quality of customer service become the ke
5、y no customers to buy not only products, but also includes the services of the enterprise network marketing, the seller and the purchaser is a one-to-one service, this will provide customers with more free space. customers through customer communication and online merchants can get goods and thus fl
6、exibility and convenience of owners of all ages received an increasing number of online shopping, and the quality of services through the mouth of the buyers according to legend free publicity for the business products and services. Advertising diversification Internet advertising both print media p
7、ublicity, also can contain audio, video and other multimedia information. Release of this ad low cost and free situation, the position is flexible, effective long through advertising and effects play, breaking the limitations of traditional marketing forum, paper, time, duration, and strength of ent
8、erprises will take advantage of the well-known portal to advertise to prompt 3corporate image, increased network ad spending, while efficient return. The drawbacks of the drawbacks of network marketing network marketing network marketing drawbacks with the advantage obviously. 1, network marketing h
9、as instability of network marketing is a marketing model, but do does not mean that it will achieve. Research data show that more than 80% of the enterprise is not obtained from the network marketing success can really come out from the network marketing business or a minority. 2, network marketing,
10、 lack of trust a lot of people more confidence in the face-to-face transactions, do not believe that the online photos will be consistent and in-kind, and buy the product does not meet even the return, replacement, if the encounter is not honest businessmen may produce transaction disputes. guarante
11、e of product quality requires third-party supervision, such supervision is also easy for the consumers do not trust. If you want to let go of network marketing success, how to win the trust of the people with integrity to ensure the service is many network of consumer platforms are trying to target.
12、 43, the security of the network marketing needs to be improved Internet marketing involving online banking payment, there will be a security problem. Event the bank card password was dao go, not only cause economic losses, it makes businesses lose customers supported. Platform, network marketing is
13、 likely to cause the price confusion network marketing directly to customers, but all of the merchandise at the same time show in front of customers, each other, the lack of unified management, and is bound to cause confusion on the price. 5, the lack of network marketing initiative network marketin
14、g just released their own merchandise, customers only search or browse to the relevant information will also understand that it does not have the effect of traditional media compulsory viewing. Businesses in a passive position, the initiative is consumer control, to buy or not to buy, see, or not see, businesses do not have the right to decide, which will bring trouble to the merchant. certain extent how the passive transformation initiative, but also need to break through the bottleneck of network marketing. (source : Analysys International) 5
