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1、1Advancement of knowledge of marketingInternet turned out, it more than ten years before, already deeply involved in peoples lives and work. Is a tool that people use it to communicate and exchange. The media, people use it to get information and information. Is entertaining way that people use it t
2、o play games, watch movies. Is the channel, people use it to buy or sell goods and services. Is a business entity, redefining business models, profit, or loss. Internet, more and more pervasive as the air becomes a super-wide complex exists, exists in peoples living space. Said that the Internet is
3、an ultra-wide complex exists, I believe that people do not doubt. It is due to the complexity of this ultra-wide, leading to re-examine the past, people have become accustomed to the behavior, concepts and definitions, but give birth to countless ambiguity. Only in terms of marketing, there are many
4、 people assert that traditional marketing is dead, or the imminent demise of chief marketing officer. In fact, the traditional marketing to make induction, there 4P (Product, Product, Price, Price, Promotion, Promotion, 2Place, channels, 4C (Consumer, Customer, Cost, cost, Communication, communicati
5、on, Convenience, convenience and 4R (Relationship , relationships, Reaction, reactions, Relevancy, association, Rewards, rewards and other theories. The Art of Living in a book, Tao Lin respected Chinese people love Qianxing lifestyle claim whatever one thinks, pleasure in life, while the Americans
6、over particular scientific programs, such as sugar water Why sweet? Americans laboratory for molecular structure analysis, the same kind listed, make a book as thick as the report concludes: added sugar sweet water, because the added sugar. Lin thought Dake No, because it is not analyzed to be foreg
7、one conclusion. Human beings can indeed predict some of the things, is because of the rich experience of pre-judgment set so-called prophet conditions. And on perceptual experience in the understanding of the role of the British philosopher John Locke (John Locke Essay Concerning Human Understanding
8、 in a book, said: We have all the knowledge is built on the experience of the above, in the final analysis comes from knowledge 3Experience. Just as the ancient Greek philosopher Aristotle said: That caused a feeling that something is extrinsic. to feel, it must have been feeling something. Specific
9、 to the marketing people, now have to feel and the need to be feeling things, perhaps this complex ultra-wide Internet presence, and thus do network marketing. However, people confused is that the same thing that people have different perception, therefore, self-marketing experience tend to have lim
10、itations. While to get rid of the limitations of marketing experience, we must be rational thinking and rational verification, form a complete marketing knowledge. For example, as a marketing person, you want to give the consumer what? While consumers want what is? Many marketing people caught in a
11、vicious circle - they want to push to consumers, rather than to consumers really want. Coca-Cola Greater China Interactive Marketing Director Chen Hui Ling on the understanding that: Internet Marketing collect consumer information in real time, and thus insight into the hearts of consumers needs, al
12、lowing marketers to think about marketing activities from various contacts meaning of 4Coca-Cola to this way of thinking called social heart. As another example, the brand integrated marketing communication with the past than what is the difference? How do I create consumer-centric way of thinking?
13、How to create a classic product freshness? How to drive the market to sell? How to evaluate marketing, sales effectiveness? Online and offline how to form a closed loop marketing? successful marketing case can copy it? Current published feature articles Chinese nickname, detailed analysis of the Coc
14、a-Cola bottle nickname marketing case, a lot can refer to, can learn from. Aristotle said: knowledge is a human instinct. Knowledge, before they can go and confusion, is closer to reality. Various fields such knowledge, marketing knowledge is also true. Marketing experience, rational debate and wisdom to share, and promote Internet marketing progress, benefiting enterprises, but also benefit the consumer.
