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1、1Actual combat: through train operation for seven days casually over ten thousand hitsFirst, the preface : the new version of the traffic increased the weight of the traffic, seemingly weakened the weight of the click rate, the crowd premium can not be too high, otherwise the show is easy to be limi
2、ted, can not get large flow. Second, womens shop case : (industry average click rate of about 4%) The key to this play is the short-term outbreak of large hits, in 7 days continued to let the click multiplication, so that the plan weight to grow up quickly, and then began to price, click rate to mai
3、ntain about 2 times ok, click rate is too low It is not enough. All in all, the core of the violent white car is: in the case of guaranteed click-through rate, let the click volume doubled, how fast soon. Third, the specific operation The day before the official operation: early test 2good click rat
4、e high long ending words (10-20 or so), test out what price can get to show, I generally bid the industry average price of about 1.5 times, and then see the show slow Slow price increases, click on the high car map (industry average more than 1.5 times), the crowd does not need to test. Four setting
5、s: to find a plan of no data 7 days (can not be the day before the test word plan), the daily limit to click on the amount required to complete the day of the traffic requirements can be; only move the mobile side, pc end The price discount of 0.05 yuan, close the station to promote, to promote the
6、promotion to facilitate the convenience of the late home Taobian flow; time discount 0-7 points 35%, 8-9 points 70%, 10-23 points 100%; regional full delivery (except Hong Kong and Macao Outside of Taiwan). The first day: a creative, plus 15 or so long tail words, all accurate match, bid to test the
7、 appropriate price before the crowd, the crowd premium only sex + age a label, premium of about 30%, 100% , The more the better, the click rate requires an average of more than 2 times, real-time observation, delete the click rate is low, 3keep the high click rate (follow the keyword high bid, the c
8、rowd low premium principle); The next day: click requirements 1000-3000, click rate requirements or about 2 times, no other requirements. The third day: the general time on the points, and after the ppc will be a lot cheaper, then you can add some long words and slightly larger words burning, all ac
9、curate match, the day asked about 10,000 or so, Click rate requirements of about 2 times, low point does not matter. Appropriate bid for a little keyword. The fourth day: see ppc decline, you can accept, to increase the click volume, not enough low to maintain about 10,000, click rate of about 2 tim
10、es, high to high. Appropriate bid for a little keyword. Day 5: After four days of traffic soaring, the weight is high enough, and today can continue to increase the click. Click on the requirements of 15,000 or so, to see their economic capacity. This time the click rate is still about 2 times, can
11、be high high. Appropriate bid for a little keyword. Day 6: traffic continues to maintain about 15,000, 4appropriate to drag a little keyword bid, click rate to maintain about 2 times. The seventh day: the third update weight, and this time the weight has been very high, you can continue to increase
12、the click, the click rate is about 2 times, high and high, continue to price. Fourth, other categories of attention 1. The above is the increase in the number of womens categories of traffic, other categories recommended in accordance with 100,300,600,1200,2400 . . to multiple increase, in short, sh
13、ort-term (7 days) Taobao give you the higher the weight. 2. In front of 3 days must pay attention to the next click rate, just increase the amount of traffic is not enough. Details to explain 1. How do I determine how much I want to control my clickthrough rate? A: The main word moves the 7-day aver
14、age click-through rate more than twice. 2. How to measure the high click rate and the long word? A: to determine the main words, the use of anti-scouring software Amoy long words, the new plan plus 200 keywords, the average price of 2 times, the high click 5rate, low click rate, and then add words,
15、in the Test, so many times, know that test high hit rate words so far. 3. How to measure the high click rate A: Let the artificially follow the trip to open a good train, do 20 car map, 4 creative open carousel test, click-through rate to achieve the industry average click rate of about 2 times qual
16、ified. 4. How to maintain the rapid increase in traffic at the same time, but also to maintain the click rate of about 2 times? (Difficult) A: the use of anti-scouring software Amoy long tail, every day constantly word test, leaving the high click rate to continue to burn, delete the click rate below the average level. 5. When will the price begin to drop and how quickly the price increases ppc? (Focus) A: The third day after the start can try to dra
