《Activate hand Ali Sina Weibo electricity supplier advertising revenue doubled（激活手阿里新浪微博电力供应商广告收入翻了一倍）》由会员分享，可在线阅读，更多相关《Activate hand Ali Sina Weibo electricity supplier advertising revenue doubled（激活手阿里新浪微博电力供应商广告收入翻了一倍）（4页珍藏版）》请在金锄头文库上搜索。
1、1Activate hand Ali Sina Weibo electricity supplier advertising revenue doubledResearch papers Download News: Sina yesterday released 2013 third-quarter earnings, overall revenue grew 22% to $ 184.6 million, advertising revenue grew 26%, net profit rose 157% to $ 25.4 million worth noting that, Sina
2、microblogging revenue contribution very much, especially the cooperation with Ali brought electricity supplier advertising growth began to emerge, one quarter revenue surged 125% up to $ 53.4 million. A positive signal is that Sina microblogging service has been close to breakeven line, is expected
3、in the fourth quarter for the first time to achieve profitability. April 29 this year, Alibaba announced a $ 586 million acquisition of 18% shares of Sina microblogging and sharing user accounts, data exchange, online payment, online marketing and other areas in-depth cooperation. Meanwhile, Sina la
4、unched flagship small enterprise information flow fans through advertising products. Prior to this, Sina microblogging advertising revenue primarily from the big brand customers, with the launch 2of the flow of information and advertising promotion of cooperation with Alibaba, microblogging advertis
5、ers are gradually extended to SMEs and online merchants. The third quarter of this year, cooperation with Ali brought electricity supplier advertising growth began to emerge, more and more enterprises begin to electricity suppliers on the microblogging marketing activities, and information flow base
6、d SMEs advertising is also growing rapidly in this During microblogging SMEs advertising revenues and the number of advertisers in the second quarter have increased by about 1 times. To this end, Sina released in September this year in particular the internet covering all media advertising platform
7、ryongyon. One of the micro-blog featured marketing program, through big data analysis for accurate delivery to improve advertisers stickiness. Latest data show that the current use of fans through merchant has more than 10,000, mainly in e-commerce, convenience services, clothing, education abroad,
8、catering and other industries as of late third quarter, microblogging daily active users reached 60.2 million, up 11.5% over the second quarter, the growth rate is also 3higher than the second quarter of 8.4%. Meanwhile, the high-frequency micro-blog users and attendance steadily, the average daily
9、release micro-Bo has been increased to 130 million the number of Article. Sina said platform to enhance the activity, accelerate the commercialization of micro-Bo lay the foundation in the third quarter of microblogging advertising revenue and value-added business revenue achieved overall growth of
10、which microblogging advertising revenue grew 125% to 4370 million U.S. dollars, value-added services revenue was $ 9.7 million, an increase of 121%, including the sharing of revenues from online games and microblogging membership fees. throughout the first half, microblogging revenue reached $ 64.4
11、million, and last year 6600 ten thousand U.S. dollars total almost flat this year, the first three quarters, the micro-Bo has been close to $ 120 million revenue. Reporters also learned from Sina, Sina microblogging planning and subsequent Alibaba in mobile payment, payment terms microblogging condu
12、ct further cooperation in the just-concluded Lynx double-October big promotion, the micro-Bo also become 4Alibaba push Social electricity supplier important battlefield. Sina CEO Charles Chao, chairman stressed that in the long run, the commercialization of Sina microblogging this goal is to focus o
13、n social media platform to build an eco-system, and in the commercialization and seek a balance between user experience, through continuous efforts to improve products and user experience. On this basis, Sina company expects revenue and profit growth will accelerate in the fourth quarter. (Source: )
