About the trend of integration of media development and university journalism and education(整合媒体发展的趋势和大学新闻与教育)

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1、1About the trend of integration of media development and university journalism and educationAbstract: With the integration of the development of the media, of journalism and communication professionals in the social structure of demand profound changes, and this presents a challenge for Chinas colle

2、ge of journalism and education. Outstanding disciplinary value, the training of professional news disseminators, guiding the development of media economics culture media professional managers to boost social progress, and actively carry out citizen media literacy education, journalism and education

3、in China should become the main development trend in the future. Keywords: media convergence; journalism and education; towards In recent years, the integration of the development of the media, the Media Personnel in the social structure of demand has undergone profound changes, which posed a severe

4、 challenge to the College of Journalism 2and Communication Education in China. Inherent narrow to cope with the the Media Convergence changing situation, our urgent need for out of the College of Journalism and Communications Education personnel training ideas, construct new educating people, traini

5、ng concept, and active integration into the tide of the times, social services, which highlight the disciplinary value, the training of professional news disseminators, guiding the development of media economics, culture media professional managers to boost social progress, and actively carry out ci

6、tizen media literacy, journalism and education should become the main development trend. First, highlight the disciplinary value, the training of professional news disseminators The fusion of media development largely overshadowed by the news spread of the barriers to entry, and more and more ordina

7、ry people not professionally trained can easily be added to the news and information dissemination activities., However, this does not mean that the professional of journalism and education do not need to lead the future of journalism and communication industry still rely on professionally 3trained

8、people. Therefore, training of professional news disseminators, is still the “key” of journalism and education, which is subject value. (A) media skills education SOCIAL knowledge and try. The integration of the development of the media, so that the news media industry is a growing need to have a fu

9、ll set of media skills, career news disseminators Therefore, it is very important to strengthen the professional media skills education news dissemination students. Relative to a single media news editorial staff in terms of the integration of media editors, reporters need to have the ability to cro

10、ss-use of text, images, audio, video, and other means of communication to carry out news reports. So, college news dissemination practices courses to adapt to the requirements of media convergence adjustments, a multi-media business operational skills students. Activities of daily news reports, jour

11、nalists need to deal with the information often involves a wide range of areas such as political, economic, cultural, science and technology, military reporters, editors, only with broad horizons of knowledge of the humanities and social 4sciences can be handy to manage and grasp these different typ

12、es of information more effectively complete news reports of a lot of the older generation of journalists that reporters should be a miscellaneous home, need to have knowledge of a variety of disciplines. practice showed that only focus on media skills and underestimate the Humanities and Social Scie

13、nces imparting knowledge will students lack of long-term development potential in the professional business journalists specialized, sophisticated, deep, and often require multi-disciplinary literacy to pave the way. especially the development of the digital media industry, weakening the news report

14、s and information dissemination technical requirements, so that ordinary people can slightly take the time to master the general skills of Journalism and Communication. However, the news reports do fine, deep, through the the SOCIAL knowledge literacy but is not a little while will be able to quickl

15、y pile up, but the systematic study and for a long long time to digest, to attract and accumulated to form. therefore, in the era of media convergence, journalism and education in the training of professional news 5disseminators media skills education SOCIAL knowledge teach both. (B) of news profess

16、ionalism heritage and business practice ability training into account. The trend of media convergence, with the increase in the non-professional journalists information dissemination activities, career news disseminators greater need good news of professionalism and expertise, fine, dark business practical ability to reflect the comparative advantage, to establish their own social existence The value and significance. college of journalism and education need to take int

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