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1、1About the the Consumer Context of kitsch art characteristicsAbstract: Since the 20th century, the prevalence of kitsch art lost art of the present with heavy connotations of kitsch art because of its depth recreational, can not cause permanent resonance for consumers, the substance of the pseudo-ae
2、sthetic so consumers did not take to enjoy to the real beauty of the pleasure. Keywords: kitsch Pan entertainment instantaneous Kitsch is a German translation of “kitsch”. Kitsch art is a product of modernization, many scholars have this done expositions, such as Milan Kundera and Mattei Calinescu w
3、ith the local culture in contemporary China, I think kitsch has the following three characteristics: Pan Entertainment of “Entertainment” in the pure sense, its original meaning or ideal audience emotional resonance and experience to release the build-up of pressure inside, or in order to express a
4、better vision for the future life of this pastime is not just a general sense (ie, pure life significance on the pastime, but entertaining way caused 2on the audience emotional resonance, especially in the United States experience with the beauty of the enjoyment here experience depending on, listen
5、ing to, etc. atmosphere rendering and creating the enjoy you is through the audience hearts of positive activities to participate in caused this cultural form of research by its very nature is a cultural heritage and relay. Entertainment as a cultural heritage and relay sense, on the one hand, is th
6、at the re-interpretation or interpretation of the classic, such as the TV version A Dream of Red Mansions “, in Dan experience and other columns, as the entertainment sector exist or exist as a conversation plates are inevitably involve parsing of cultural and artistic sublimation of course, there a
7、re some in the above program of entertainment factor, peoples hearts expectations of art and cultural goods read able to edify, culture consumer goods-bit and entertainment consumption level can be improve. should say, these programs process, both cultural “goods”, also have cultural “pass” between
8、“goods” and “Biography” 3is a responsibility and mission. Pan entertainment art, however, will be relegated to this ideal state in the future on the cultural significance main tone even spoof porn utilitarian emotional rendering and induced it seeks is a transient effect, and the same with the audio
9、-visual and other senses, but This art form is only focused on the audience a moment of psychological satisfaction, but can not bring the the audience mind washing and long-term culture figurative meaning, even As for the main tune to please kitsch, from the point of view of the cultural heritage, t
10、he role and significance of almost zero. Such as the exclusion of the huge amounts of money to build the “Curse of the Golden Flower Lust, Caution”, first put aside their own artistic content, whether single actor styling, clothing choices lens selected, as well as naked exposure and erotic scenes i
11、nevitably kitsch suspected, not to mention the title also filled with provocative classic spoof and playing shows Pan Entertainment tendency original Monkey, Pig, monk image, in Japan, even 4miserable become pornographic comics. whether Joking or spoof, are a lack of respect for the original, classi
12、c era of consumer culture put on the cloak of “kitsch”, “pan-entertainment” to attract the attention of the public, can not be ignored, however, is that the long run is bound to mislead the public understanding of classic and popular classic analytic fragmented, even very different to the original i
13、ntention of the original, and therefore lose their should educate significance. Horkheimer and Adorno art in popular culture makes traditional, serious things were forgotten, replaced by depth pastime. Popular culture so that people simply have fun and forget the profound meaning of art. Volkswagen
14、kitsch abandoned the connotation and ideas, and look only at the moment pastime, meet his momentary sensory needs. kitsch Pan entertainment enabling people to indulge in the pastime, enjoyment. Transience So-called instantaneous, that is, Calinescu about kitsch art is art efficient “a convenient way
15、 of it” as a kind of eradication of Time and appeared as a boring tedious work and leisure a pleasant escape “, 5there are two meanings: First kitsch can only provoke the audience a moment of resonance, but can not bring them lasting inspiration. emerged even when the resonance of stay in the feelin
16、g, perception so on a more superficial level, the impression is not deep, and perhaps only memory “solo” as long as you turn on the TV, eyes filled with endless after technically pre-digested image (they do not need to you make any effort to understand. “ kitsch, the carrier can not withstand the test of
