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1、1About the social responsibility of the news media cultureAbstract radio and television network news media culture, the fundamental properties of social responsibility. Strengthen the social responsibility, and build a good atmosphere of public opinion, so that the social practice in a good environm
2、ent, which is the historical mission of the television media in the context of this era-specific television media, which requires not only according to the mandate and mission the need to adjust their development strategies, but also put their own goals and objectives of social development to harmon
3、ize, to the television media to better fulfill their historical mission and social responsibility. Key Words the news media; communication culture; social responsibility Rapid development of mass media, TV news media as the mouthpiece of the party and government, as the mainstream media of social co
4、mmunication culture, in every respect on the masses of the people had a broad impact, but there are enough of certain TV media 2regardless of social responsibility and indulge in sensationalism, the spread of false news, and some disseminate the contents of the vulgar culture and even contrary to th
5、e moral values of mainstream culture. the face of this phenomenon, media workers should be thinking about the social responsibility of the media, the media lack of responsibility which the performance is what causes it, how the medias social responsibility should build. The absence of the news media
6、 to spread the culture of social responsibility In Western society, the interpretation of “social responsibility” is: “a kind of liberalism press theory amendments or limitations of the theory, also known as the neo-liberal press theory.” Western social responsibility theorists emphasis on “liberal”
7、 press freedom unrestricted, state power can not be to intervene in this sense, this is a negative freedom. the same time they also advocate that journalists need to be socially responsible, that in order to need to protect the journalists own interests and security of state power, from this perspec
8、tive, freedom of the press is subject to 3certain control, a positive freedom. They also pointed out that journalists have to their own it a newspaper or magazine is not a social burden certain responsibilities, the Committee of the press and government agencies must use coercive means to adjust its
9、elf as social security and the freedom of “guardian” and “supervisor”. “ interference. “ Press Freedom Committee in the form of the report to the press a number of recommendations, which the first is: “The mass media organizations should bear the responsibility of the public to pass as news (ie soci
10、al responsibility).” The connotation of “social responsibility” of the news media in China, richer, more emphasis on social responsibility. Chinas news media is not only to follow the international practice of journalism under the guidance of Marxism-Leninism, Mao Zedong Thought and Deng Xiaoping Th
11、eory, and more Chinese socialist characteristics. That is in addition to the authenticity of the news, the television media should be shut out those values is not conducive to social development and advancement. 4In 1925, the worlds first TV assembly after the success of the TV “lightning” speed rap
12、idly becoming the most social influence of the mass media, to build a good atmosphere of public opinion has a positive role, but in recent years, with the the turbulent development of the tide of commercialization, the ratings almost become the majority of television media to respond to market requi
13、rements of the common pursuit of the pursuit of such an interest, the television media gradually ignore social responsibility, including the outstanding performance: (A) the news media and cultural crisis of credibility, the credibility of the lack of crisis is eroding the television media. Relevant
14、 state department issued the regulations for certain products in the TV shopping program in the “ban”, but in a considerable number of programs This phenomenon is not decreasing trend, but intensified. In addition, the false news are endless, and every year there are 10 false news “freshly baked, fo
15、r example, in 2008,” South China tiger incident, “the paper stuffing dumplings The incidents are typical examples. In fact, on the surface, the performance of these media in the 5television media accidentally slip, but in the back of the television media credibility is about to face a huge crisis of
16、 confidence. (B) the content of the news media and vulgar, contrary to the values preached by the “mainstream”. Todays society, public opinion tool tendency kitsch, a lot of television media is one-sided pursuit of interests, unilateral low-level fun to meet some audience, for example, from the last two the rushed popular hit shows, the majority of the audience some views on love after 90 “Ray” down. some guests of the “money worship” thinking, program group sec
