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1、1About the new media paradigm microblogging Discourse PredicamentPapers to write network: Many news events of the past year have microblogging intervention, the industry for microblogging implied the enormous spread of effect also many article discusses microblogging into our vision, from its initia
2、tion and participation in various public incident investigation, we can easily find the microblogging promote deep of its spread effect itself vulnerable (This weakness is more reflected in its discourse characteristics hinder or deviate from the healthy development of the event. This paper attempts
3、 to new media point of view of the spread of the establishment of this paradigm, development discourse analysis microblogging predicament. Media environment with new media paradigm Media the introduction of the concept of ecological environment in the Discourse Patterns inspect microblogging media e
4、nvironment is not crossed the topic. Environmental impact of media not just to the media for the recipients own information, and must 2contain the media between competition and affect the same time, in a broad sense, the influence of the media environment also necessarily involves the impact of medi
5、a technologies and the dissemination of information on the natural and cultural. inevitably form a media ecology media environment affected media between ecological point harmonious structure of a system, the mutual influence and interaction between the mainly concerned about the people and the medi
6、a environment, and explore how to maintain the media environment, health, and balance in peoples participation, thus making the media, the media and the media maintain a positive interactive relationship, and this is a prerequisite for promoting the coordinated development of the culture of the soci
7、ety as a whole. Then, how the media ecology to exert influence on human culture, in order to achieve their own system evolving? Like the vast majority of self-role system, the role of the media ecosystem of the entire socio-cultural system occurred in the history of the enormous changes. by a variet
8、y of factors around the media environment in accordance with the theory of 戴维阿什德, we can determine the current media 3environment the actual existence of a variety of new media factors from original newspapers, TV to network today, as new forms of media in a complex media ecosystem of the environmen
9、t, the development of micro-Bo inevitably subject to constraints. Interventional factors that the judge microblogging discourse development predicament can examine the environment to explore the significance of the media environment and the ecological environment in the new media and traditional med
10、ia, in fact, there is a complex sense of the discipline of sociology, the microblogging own the spread also contains the most extensive disciplinary meanings. New media paradigm. Microblogging is still an evolving forms of media, is the use of new media technology and hyperplasia in investigate the
11、microblogging journalism significance, it is difficult to find a definition of its corresponding disciplines. conceptual understanding of system interaction and discussion of diverse ideas, objectively inevitable to bring microblogging understanding gradually clear, and even eventually to reach a co
12、nsensus, so in this interpretation 4of the concept of “paradigm” famous Western philosopher of science library grace in his classic book “The Structure of Scientific Revolutions book, a creative way to introduce the concept of” paradigm “He believes that each subject area has a scientific community,
13、 surrounded in the scientific community, each individual must follow the Community research paradigm, the paradigm became an important symbol of the distinction between disciplines. propagation involves certain media or some form of technology, and give the message to the form, that paradigm, the pa
14、radigm refers to the selection, organization and presentation of experiences and information. paradigm manifestations, the nature, purpose, influence and selection highlights the spread, has become a microcosm of the dissemination of the history of the evolution of the short, dissemination paradigm
15、is the spread can be constructed. IT and communication paradigm will not only change many social behavior, but also to peoples thoughts, ideas and value judgments constantly wavering. Any “paradigm” means that certain concepts or terminology, a certain view of the world (mainly 5constitute the pract
16、ice of beliefs and values, some examples of models or theoretical models. Linguistically speaking, the new media paradigm multilingual language morphology reflect the internal dynamics of the social history of the language of the media itself. Language form the dominant characteristic. Reflect community when we combine the above two theories can be seen microblogging spread of context in the media ecosystem, combined with the spread of new media paradigm is bui
