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1、exporter进口商致出口商要求建立业务关系,1,Book 3,New Times,College English,Writing Skills,exporter进口商致出口商要求建立业务关系,2,Unit 8,Business Letter,exporter进口商致出口商要求建立业务关系,3,Business Letter,Sample One,A letter from an importer to an exporter进口商致出口商要求建立业务关系,Dear Sir, Wed like to establish direct business relations with you.
2、We know from International Trading Company that you are the best in the line of personal computers, which were very interested in. Please send us your catalogue and the lowest price. Our trail order will be made upon receipt of your favourable answers. If possible, our future orders will be large an
3、d constant. We appreciate your early reply and kind attention. Yours faithfully, ,exporter进口商致出口商要求建立业务关系,4,Business Letter,Sample Two,A firm offer for shoes by the seller 卖方报实盘,Dear Sirs, Thank you for your inquiry of March 6 regarding our Mans Casual Shoes. Considering our long business relations,
4、 we would like to give you special offer as follows: Commodity: Hiking Brand Mans Casual Shoes Specifications: Brown Rubber Soles, Black Cotton Uppers Sizes: Large 45%, Medium 55% Packing: Each pair in a poly bag, two dozens to an enforced carton,exporter进口商致出口商要求建立业务关系,5,Business Letter,Quantity: 1
5、00 dozen Price: US $ each dozen CIF New York Shipment: April/May 2005 Payment: By Confirmed Irrevocable L/C Payable at sight This is our firm offer, subject to your immediate acceptance. We await your reply by cable. Yours faithfully, ,exporter进口商致出口商要求建立业务关系,6,Business Letter,Sample Three,Shipping
6、Advice 装船通知,Dear Sirs, Were pleased to inform you that your Order No. 236 of February 10th has now been completed and taken on board s.s. Dongfeng which, we are informed, will be sailing tomorrow. Enclosed you will find copies of relative shipping documents, so that you may make all the necessary pr
7、eparations and find no difficulty in taking delivery of the goods when they duly arrive at your port. We hope the goods will reach you in time and meet your entire satisfaction. We look forward to a continued and increasing business with you. Truly yours, ,exporter进口商致出口商要求建立业务关系,7,Business Letter,商
8、务信函是商业活动中对外交往最主要的书面表达方式之一。规范得体的商务信函代表一个公司和企业的整体形象，即“Company represents on paper”。 1. 正式商务信函的格式：,exporter进口商致出口商要求建立业务关系,8,exporter进口商致出口商要求建立业务关系,9,Business Letter,1) 信头 (The heading): 信头就是指书信中发信人的地址和发信的日期等。 2) 编号（写信人的名字缩写）和日期 (The sender name and the date): 是为了方便今后查询信件用的。 3) 封内地址(The inside address
9、): 指收信人的姓名和地址，一般写在信笺的左上方。 4) 事由 (The subject heading): 也就是我们通常说的主题，可以直接写明信件的重点，要写得简明扼要。 5) 称呼 (The salutation): 指对收信人的一种称呼。 6) 开头语 (The open sentences): 开头语没有统一的格式，但习惯上先用客套的语句把收到对方来信的日期、主题及简单内容加以综合叙述，使对方一目了然这是答复哪一封去信的。如果是第一次通信，也可以利用开头语作,exporter进口商致出口商要求建立业务关系,10,Business Letter,必要的自我介绍，并表明目的、要求。开头语
10、一般与正文分开，要求简单明了。 7) 正文 (The body of the letter): 这是信的主体。 8) 结尾语 (The complimentary close): 一般用来总结文本所谈的事项，提示对收信人的要求，如“希望来信来函订货”、“答复询问”等。正文结束后，另起一段写结尾语。 9) 结束语 (The complimentary close): 是结束信函时的一种客套，如：“Sincerely,” “Best Regards,” or “Yours Truly,”。 10) 签名 (The signature): 写在结束语的下面，签上写信人的名字。签名的下面，最好写上发信
11、人的职位。 11) 附件 (Enclosure): 如果信中有附件，应在左下角注明 Encl. 或Enc.。,exporter进口商致出口商要求建立业务关系,11,Business Letter,2. 商务信函写作的要点 写商务信函不要求使用华丽优美的词句，用简单朴实的语言，准确的表达自己的意思，让对方可以非常清楚地了解想说什么就达到了目的。写商务信函需要注意以下几方面内容： 1)简明扼要 商务信函一定要写得简明扼要，短小精悍，切中要点。 2)语言朴实简洁 要用简洁朴实的语言来写信函，让信函读起来简单，清楚，容易理解。一般多用常见的单词，避免生僻或者拼写复杂的单词。多用短句，短句更容易理解。,
12、exporter进口商致出口商要求建立业务关系,12,Business Letter,3)信息精确 商务信函常常涉及数据或者具体的信息，比如时间、地点、价格、货号等等，要尽可能做到精确。这样会使交流的内容更加清楚，有助于加快工作的进程。 4)回复迅速及时 给买家的回复，千万要迅速及时。因为买家通常只看最先收到的几封回复，从中去选择合适的供应商。如果您的回复不够及时，就可能因为抢不到先机而失去商机。 5)校对 写完之后，一定要检查。要确保拼写和语法正确，然后检查一下您所提供的事实、数据等是否准确。,exporter进口商致出口商要求建立业务关系,13,Business Letter,3. 写商务
13、信函常用的句型结构： 1) Having had your name and address from the Commercial Counselors office of the Embassy of the Peoples Republic of China in., we now avail ourselves of this opportunity to write to you and see if we can establish business relations by a start of some practical transactions. 从中华人民共和国驻大使馆商
14、务参赞处获悉贵公司名称和地址，现借此机会与贵方通信，意在达成一些实际交易为开端，以建立业务关系。,exporter进口商致出口商要求建立业务关系,14,Business Letter,2) We have heard from China Council for the Promotion of International Trade that you are in the market for electric appliances. 从中国国际贸易促进会获悉，你们有意采购电器用具。 3) We learn from . that your firm specializes in ., an
15、d would like to establish business relations with you. 从获悉你公司专门经营，现愿与你公司建立业务关系。 4) Through the courtesy of. we have learned that you are one of the representative importers of . 承的介绍，获悉你们是有代表性的进口商之一。,exporter进口商致出口商要求建立业务关系,15,Business Letter,5) The.Bank in your city has been kind enough to inform u
16、s that you are one of the leading importers (exporters) of . and are interested in trading with China in these lines . 承贵地银行通知，你们是的主要进口商（出口商），并有意与中国进行这些方面的贸易。 6) We are given to understand that you are potential buyers of Chinese .,which comes within the frame of our business activities. 据了解，你们是中国（商品）有潜力的买主，而该商品正属我们的业务经营范围。,exporter进口商致出口商要求建立业务关系,16,Business Letter,1. Directions: Please fill in the blanks according to the given Chinese information. 这是一封请求合适船只装运的业务信函，一批原棉将从香港运到（德国）汉堡，需要一艘5 000吨的
