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1、Unit 16 Language Awareness,Objective In this lesson, you will learn tactics used in advertisements learn to use structurehave/get something done,Creative ads,What kind of adverts attracts peoples attention and is more successful in China? What kinds of tactics are they using,Read the text and answer
2、 the questions. 1.Why were the Micra car and low-fat food adverts successful? They make us think because the picture is unusual. When we have worked out the puzzle, we remember what it was advertising. 2.What is the joke with the frying pan advert? The advertisement is not about women killing their
3、husbands with frying pans but the dangers of eating fried food,3. Why do charity adverts have a problem holding peoples attention? There is a lot of suffering in the world and people take no notice of the advertisement,Read the advertisements below,Bills Bike Repairs. Get your bike repaired here. Re
4、asonable prices. 11 corve St. Tel: 1584879587,Shropshire Computer Services. Specialists in software. Computers repaired and upgraded. Tel: 158487 3312,Temeside Garage. Have your car serviced in two hours! Very reasonable prices. 9 Temeside Avenue (near the bridge) Tel: 1564987456,Kens Stylists. “I a
5、lways have my hair cut at Kens,” says one of our many satisfied customers. Haircuts with style. 23 High Street. Tel: 158487 3217,A,B,C,D,Read the sentences and match the people with the advertisements,My computers really slow. I need to get the hard disk upgraded,I had my hair cut last week, but it
6、looks horrible,I think Ill have the car serviced this week,Next month Im going to get my bike repaired,B,D,C,A,the people who are talking someone else I must get my tyres pumped up. I am going to pump up my tyres. I replaced that broken windows at last. I had that broken window replaced at last. We
7、are getting the video repaired today. We are repairing the video today,b,a,a,b,b,a,Read the sentences below and say who did/will do the activity in each one, a or b,Grammar summary to have/get something done 要别人为自己做某事 We use the structure have/get something done when we want to say that we ask someo
8、ne else to do something for us. Compare the sentences: I fixed the washing machine. (I did it myself) I had my washing machine fixed. (I asked someone to fix it for me,In English, there are other ways to express the idea of asking someone else to do something for us, such as “要别人做某事”其它表达方式 make sb.
9、do let sb. do have sb. do,Rewrite the sentences using have/get something done. Were going to ask someone to repair the roof. I will ask someone to paint my kitchen. Ive taken my jacket to the cleaners. A garage is servicing my motorbike. I must get someone to develop these photos. Shes going to ask
10、her aunt to pierce her ears,Pair work: What can you have done at these services? cleaners dentists petrol station dressmakers photographers hospital,Translate the following sentences using the expressions: have sth. done, make/let/have sb do. 1. 他们被要求一天工作 14 个小时。 They are made to work for 14 hours a
11、 day. 2. 什么都不会让我改变心意的. Nothing will make me change my mind,3.我会让人为你修理自行车的。 Ill have someone repair the bike for you. 4. 她后悔扎耳朵眼了。 She regretted having her ears pierced. 5. 让他休息会儿吧。他已经学了四个小时了。 Let him rest for a while. He has been working for 4 hours,Group work: Creative ads,Work in groups of four and think of a service that you are interested in. Then design an ad for this service. Try to use the key expressions (have sth. done, make/let/have sb do.) in your writing,Homework Polish the ads you have designed. Finish EX 2&3 on Page 94