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1、精品文档_银行招聘考试(面试部分)-相同项单选集1、MoneyspentonadvertisingismoneyspentaswellasanyIknowof.Itservesdirectlytoassistarapiddistributionofgoodsatreasonableprice,therebyestablishingafirmhomemarketandsomakingitpossibletoprovideforexportatcompetitiveprices.Bydrawingattentiontonewideasithelpsenormouslytoraisestandard
2、sofliving.Byhelpingtoincreasedemanditensuresanincreasedneedforlabor,andisthereforeaneffectivewaytofightunemployment.Itlowersthecostsofmanyservices:withoutadvertisementsyourdailynewspaperwouldcostfourtimesasmuch,thepriceofyourtelevisionlicensewouldneedtobedoubled.andtravelbybusortubewouldcost20percen
3、tmore.Andperhapsmostimportantofall,advertisingprovidesaguaranteeofreasonablevalueintheproductsandservicesyoubuy.Apartfromthefactthattwenty-sevenactsofParliamentgovernthetermsofadvertising,noregularadvertiserdarepromoteaproductthatfailstoliveuptothepromiseofhisadvertisements.Hemightfoolsomepeoplefora
4、littlewhilethroughmisleadingadvertising.Hewillnotdosoforlong,formercifullythepublichasthegoodsensenottobuytheinferiorarticlemorethanonce.Ifyouseeanarticleconsistentlyadvertised,itisthesurestproofIknowthatthearticledoeswhatisclaimedforit,andthatitrepresentsgoodvalue.Advertisingdoesmoreforthematerialb
5、enefitofthecommunitythananyotherforceIcanthinkof.ThereisonemorepointIfeelIoughttotouchon.RecentlyIheardawell-knowntelevisionpersonalitydeclarethathewasagainstadvertisingbecauseitpersuadesratherthaninforms.Hewasdrawingexcessivelyfinedistinctions.Ofcourseadvertisingseekstopersuade.Ifitsmessagewereconf
6、inedmerelytoinformation-andthatinitselfwouldbedifficultifnotimpossibletoachieve,forevenadetailsuchasthechoiceofthecolorofashirtissubtlypersuasive-advertisingwouldbesoboringthatnoonewouldpayanyattention.Butperhapsthatiswhatthewell-knowntelevisionpersonalitywants.Bythefirstsentenceofthepassagetheautho
7、rmeansthat_.A.heisfairlyfamiliarwiththecostofadvertisingB.everybodyknowswellthatadvertisingismoneyconsumingC.advertisingcostsmoneylikeeverythingelseD.itisworthwhiletospendmoneyonadvertising2、MoneyspentonadvertisingismoneyspentaswellasanyIknowof.Itservesdirectlytoassistarapiddistributionofgoodsatreas
8、onableprice,therebyestablishingafirmhomemarketandsomakingitpossibletoprovideforexportatcompetitiveprices.Bydrawingattentiontonewideasithelpsenormouslytoraisestandardsofliving.Byhelpingtoincreasedemanditensuresanincreasedneedforlabor,andisthereforeaneffectivewaytofightunemployment.Itlowersthecostsofm
9、anyservices:withoutadvertisementsyourdailynewspaperwouldcostfourtimesasmuch,thepriceofyourtelevisionlicensewouldneedtobedoubled.andtravelbybusortubewouldcost20percentmore.Andperhapsmostimportantofall,advertisingprovidesaguaranteeofreasonablevalueintheproductsandservicesyoubuy.Apartfromthefactthattwe
10、nty-sevenactsofParliamentgovernthetermsofadvertising,noregularadvertiserdarepromoteaproductthatfailstoliveuptothepromiseofhisadvertisements.Hemightfoolsomepeopleforalittlewhilethroughmisleadingadvertising.Hewillnotdosoforlong,formercifullythepublichasthegoodsensenottobuytheinferiorarticlemorethanonc
11、e.Ifyouseeanarticleconsistentlyadvertised,itisthesurestproofIknowthatthearticledoeswhatisclaimedforit,andthatitrepresentsgoodvalue.AdvertisingdoesmoreforthematerialbenefitofthecommunitythananyotherforceIcanthinkof.ThereisonemorepointIfeelIoughttotouchon.RecentlyIheardawell-knowntelevisionpersonality
12、declarethathewasagainstadvertisingbecauseitpersuadesratherthaninforms.Hewasdrawingexcessivelyfinedistinctions.Ofcourseadvertisingseekstopersuade.Ifitsmessagewereconfinedmerelytoinformation-andthatinitselfwouldbedifficultifnotimpossibletoachieve,forevenadetailsuchasthechoiceofthecolorofashirtissubtly
13、persuasive-advertisingwouldbesoboringthatnoonewouldpayanyattention.Butperhapsthatiswhatthewell-knowntelevisionpersonalitywants.Inthepassage,whichofthefollowingisNOTincludedintheadvantagesofadvertisingA.SecuringgreaterfameB.ProvidingmorejobsC.EnhancinglivingstandardsD.Reducingnewspapercost3、Moneyspen
14、tonadvertisingismoneyspentaswellasanyIknowof.Itservesdirectlytoassistarapiddistributionofgoodsatreasonableprice,therebyestablishingafirmhomemarketandsomakingitpossibletoprovideforexportatcompetitiveprices.Bydrawingattentiontonewideasithelpsenormouslytoraisestandardsofliving.Byhelpingtoincreasedemand
15、itensuresanincreasedneedforlabor,andisthereforeaneffectivewaytofightunemployment.Itlowersthecostsofmanyservices:withoutadvertisementsyourdailynewspaperwouldcostfourtimesasmuch,thepriceofyourtelevisionlicensewouldneedtobedoubled.andtravelbybusortubewouldcost20percentmore.Andperhapsmostimportantofall,advertisingprovidesaguaranteeofreasonablevalueintheproductsandservicesyoubuy.Apartfromthefactthattwenty-sevenactsofParliamentgovernthetermsofadvertising,noregularadvertiserdarepromoteaproductthatfailstoliveuptothepromiseofhisadvertisements.Hemightfoolsomepeopleforalit
