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1、天水一中2014-2015学年度第一学期第三次考试英 语考试时间：100分钟 命题：冉彤 审核：赵良璧注意事项：1答卷前，考生务必用黑色字迹的钢笔或签字笔将自己的姓名和考生号、座位号填写在答题卡上。2选择题每小题选出答案后，用2B铅笔把答题卡上对应题目选项的答案信息点涂黑，如需改动，用橡皮擦干净后，再选涂其他答案，答案不能答在试卷上。 第I卷(共70分) 第一部分 阅读理解（共两节，满分40分）第一节（共15小题；每小题2分，满分30分）阅读下列短文，从每题所给的四个选项（A、B、C和D）中选出最佳选项，并在答题卡上将该项涂黑。 AFun DayTo celebrate the Year of
2、 the snakeOrganised by Lam Tin Youth Centre and Kwun Tong High SchoolDate: 2 February 2013Time: 10 am5 pmPlace: Kwun Tong PlaygroundFee: $20 (buy three get one free)Programmes: drama, lion dance, magic show and ballet performanceHighlights: 1) enter the lucky draw to win a digital camera 2) learn to
3、 make festival food Join us on the Fun Day! All are welcome! Free Soft DrinksNote: Tickets are available at the General Office of Lam Tin Youth Center For those who would like to be a volunteer, please contact Miss Olivia Wong one week before the activity.1. What you have just read is a _. A. noteB.
4、 report C. schedule D. poster2. How much do you have to pay in total if four of you go together? A. $20.B. $40. C. $60. D. $80.3. Which of the following statements is true? A. Tickets are sold in Kwun Tong High School. B. Its unnecessary to take soft drinks with you. C. Free digital cameras are prov
5、ided for everybody. D. Festival food will be served without extra charge. B Youre in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation: I cant believe it-a Lorenzo Bertolla! They are almost impossible to find. Isnt it beautiful?
6、And its a lot cheaper than the one Sara bought in Rome.They leave and you go over to see this incredible sweater. Its nice and the price is right. Youve never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women ar
7、e employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Co
8、mpanies from Ford to Nike are starting to use it. Undercover marketing is important because it reaches people that dont pay attention to traditional advertising. This is particularly true of the MTV generation-consumers between the age of 18 and 34. It is a golden group. They have a lot of money to
9、spend, but they dont trust ads. So advertising agencies hire young actors to perform in bars and other places where young adults go. Some people might call this practice deceptive (骗人的), but marketing executive Jonathan Ressler calls it creative. Look at traditional advertising. Its effectiveness is
10、 decreasing. However, one might ask what exactly is real about of young women pretending to be enthusiastic about a sweater? Advertising executives would say its no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You dont know when a conversati
11、on you overhear is just a performance.4. The two attractive young women were talking so that they could _.A. get the sweater at a lower price B. be heard by people aroundC. be admired by other shoppers D. decide on buying the sweater5. Lorenzo Bertolla is _.A. a very popular male singer B. an advert
12、ising agencyC. a clothing company in Rome D. the brand name of a sweater6. Which of the following can be inferred from the passage?A. The two girls are in fact employed by the Lorenzo Bertolla Company.B. The MTV generation tend to be more easily influenced by ads.C. Traditional advertising is becomi
13、ng less effective because its too direct. D. Undercover marketing will surely be banned soon by the government.7. Which of the following would be the best title for the text?A. Two Attractive Shoppers B. Lorenzo Bertolla SweatersC. Ways of Advertising D. Undercover MarketingC Winter begins in the no
14、rth on December 22nd. People and animals have been doing what they always do to prepare for the colder months. Squirrels (松鼠), for example, have been busy gathering nuts from trees. Well, scientists have been busy gathering information about what the squirrels do with the food they collect. They exa
15、mined differences between red squirrels and gray squirrels in the American state of Indiana. The scientists wanted to know how these differences could affect the growth of black walnut (黑胡桃) trees. The black walnut is the nut of choice for both kinds of squirrels. The black walnut tree is also a central part of some hardwood forests. Rob Swihart of Purdue University did the study with Jake Goheen, a former Purdue student now at the University o
