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1、Unit 11FashionLearning ObjectivesA At the end of the unit, students will be able to:1. have some general knowledge of fashion industry, design and history;2. know about the he famous French fashion designer and the founder of the Chanel brand Coco Chanel;3. talk about their viewpoints towards fashio
2、n, fashion design and how to dress properly;4. master the key words and expression concerning fashion.Part I Warm-up activitiesA Directions: The garment produced by clothing manufacturers fall into three main categories: haute couture, ready-to-wear and mass market. Read the introductions of the thr
3、ee categories and decide which category the introduction is describing.A: Clothes are not made for individual customers, but great care is taken in the choice and cut of the fabric. They are made in small quantities to guarantee exclusivity, so they are rather expensive. The collections of this kind
4、 of clothes are usually presented by fashion houses each season during a period known as Fashion Week. This takes place on a city-wide basis and occurs twice a year. A: ready-to-wear B: mass market C: haute couture B Directions: The following are some of the logos of the worlds well-known fashion br
5、ands. Match the logo with its fashion brand correspondingly. Discuss with your partner the following questions concerning fashion. _Burberry_ Louis Vuitton _ Herms _B: The clothes cater for a wide range of customers, producing ready-to-wear garments using trends set by the famous names in fashion. T
6、hey often wait around a season to make sure a style is going to catch on before producing their own versions of the original look. In order to save money and time, they use cheaper fabrics and simpler production techniques which can easily be done by machine. The end product can therefore be sold mu
7、ch more cheaply.C: A garment is made to order for an individual customer, and is usually made from high-quality, expensive fabric, sewn with extreme attention to detail and finish, often using time-consuming, hand-executed techniques. Due to the high cost of each garment, it makes little direct prof
8、it for the fashion houses, but is important for prestige and publicity.1. Louis Vuitton 2. Chanel 3. Herms4. Burberry 5. Versace 6. Giorgio ArmaniC. alternative work schedule D. flexible workplace _ Versace _ Giorgio Armani _ _ Chanel _ Do you know some of the well-known fashion brands, such as Vers
9、ace, Gucci, Chanel, Dior, etc.? Can you name some of the people who are leading or have led the fashion? Do you think it is necessary to follow the latest fashion? Why or why not? Which is important to you in deciding what to buy, brand name, quality or price? why? What do people usually wear in the
10、 formal situations, at parties or in daily activities? Do you believe in the saying “Clothes make the man”? Why or why not? What do you think young people who dye their hair green? Or has a pierced nose? Or has a tattoo? What do you think will become in fashion next year? Useful Words and Expression
11、sstylish 时髦的，流行的 ready-to-wear 高级成衣 haute couture 高级定制成衣 flagship store 旗舰店 all-match 百搭 concept store 概念店mash-up 混搭 accessory （服装）配饰cosmetic 化妆品 runway 时装展示 T 型台apparel 高级时装 fashion show 时装展示supermodel 超级名模 formal suit 正装go after fashion 追求时尚 everyday clothes 便装trench coat 风衣 business suit 职业服sport
12、swear 运动服 fad 一时的流行fashion cycle 流行趋势 high fashion 最新潮的时尚vintage 复古的 make-to-order 量身定制fashion icon 时尚达人 fashion industry 时装业booking agent 经纪人 idol type 偶像派lookbook 搭配手册 copycat 山寨photogenic 上相的，上镜头的 headdress 头饰old-fashioned (outmoded)过时的 attract ones eyeball 吸引眼球media spotlight 媒体关注 fashion confer
13、ence 时装发布会Part II Listening 1. FashionRead the new words below before listening.cologne /klun/ n. a kind of weak perfume 古龙水overdraft /uvdrft/ a draft in excess of the credit balance 透支consumptive /knsmptiv/ adj. tending to consume or use often wastefully 消费的 extravagant /ikstrvgnt/ adj. recklessly
14、wasteful 奢侈的 philosophical/filsfikl/ adj. having broad perspective 达观的 outrageous /autreids/ adj. unacceptable or very shocking 令人惊讶的 stylish /staili/ adj. elegant and fashionable 时髦的A. Aunt Cindy likes fashion Directions: Listen to a dialogue between May and Aunt Cindy. Some viewpoints towards fash
15、ion are listed. Please put a tick beside the viewpoints mentioned by Aunt Cindy. I love all the fashionable things. I prefer simple things. My favorite brand is Chanel. The worlds famous brands designed by worlds top designers make people look amazing. Men also share the equal right to chase fashion. Peoples consuming attitudes are changing quickly prefer to buy bargains Fashion is just part of her life Fashion improves lifes quality. prefer to buy expensive things TapescriptMay: Wow! Theyve got everything here. All the worlds fa
