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1、学 期 授 课 计 划 表课程名称： 战略管理（双语） 1112 学年 第 1 学期上课周次授课序号 内 容（章节号、课题名称、实验名称）课时数授课方式课外作业备注21IntroductionGroup DivisionCourse outline introduceWhy we need to learn strategy?HOMEWORK:1. Search the VRIO model, try to explain it.2. Study on the history of Apple Inc. , try to explain the strategic focus2Lecture2
2、2Chapter 1 What is strategy and the strategic management process?1. Case analysis: the music download industry2. How to define strategy3. Describe the strategic management process4. What is competitive advantage5. Ethics and strategy: stockholders versus stakeholdersHOMEWORK:1. There is little empir
3、ical evidence that having a formal, written mission statement improves a firms performance. Yet many firms spend a great deal of time and money developing mission statements. Why?2. Reading the case: http:/ try to answer the question: what is the Starbucks striving for?2Lecture33Break for Mid-moon f
4、estival2Lecture34Chapter 2 Evaluating a Firms External Environment1. Understanding a Firms General Environment2. How to evaluate Firm Performance3. Five Forces Model: Theory and ApplicationHOMEWORK:1. Government policies can have a significant impact on the average profitability of firms in an indus
5、try. Government, however, is not included as a potential threat in the five forces model. Should the model be expanded to include government (to make a “six forces” model)? If yes, why? If no, why not?2Lecture2. Try to explain GOME or SUNINGs competition environment with five forces model.学 期 授 课 计
6、划 表课程名称： 战略管理（双语） 1112 学年 第 1 学期上课周次授课序号 内 容（章节号、课题名称、实验名称）课时数授课方式课外作业备注45Chapter 2 Evaluating a Firms External Environment1. Explanation of Five Threats: How to survive in the tough competition environment.2. Industry structure and environmental opportunities3. Case study: Microsoft Grows Up( Why V
7、ista lost its glory of Microsoft?)4. Compare the product innovation and process innovation5. Opportunities in declining industriesHOMEWORK:1. Perform a five forces analysis on the following industries: Textile industry and Pharmaceutical industry 2. For each of the following firms identify at least
8、two competitors and two complimentors:Dell/Boeing/McDonalds2Lecture46Chapter 3 Evaluating a Firms Internal Capabilities1. RBV of the firm2. Explanation on VRIO Framework3. Ethics and Strategy: Different viewpoints of Profit Maximization4. Value chain analysis: what the VALUE stands for?HOMEWORK:1. A
9、nalysis the following firms key factors to success:HUAWEI/PetroChina/Starbucks2Lecture57Chapter 3 Evaluating a Firms Internal Capabilities5. Discuss on the Rarity6. The question of imitationreference: http:/ The question of effective organizationHOMEWORK:1. Reading Southwest Airlines VRIO Framework
10、application, explain its strategy.2. Which firm is more likely to be successful in exploiting its resources of sustained competitive advantage in its home market than in a highly competitive, non domestic market: (a) a firm from a less competitive home country or (b) a firm from a more competitive h
11、ome country? Why?2Lecture学 期 授 课 计 划 表课程名称： 战略管理（双语） 1112 学年 第 1 学期上课周次授课序号 内 容（章节号、课题名称、实验名称）课时数授课方式课外作业备注58CASE STUDY: 新产品为何早夭？ HBR 2011.6Discuss topics:1. How to make the right decision on new product development?2Lecture69Break for national day610Chapter 4 Cost leadership1. The worlds lowest-cos
12、t airline: how to reduce cost?2. Sources of cost advantages3. Ethics and strategy: the Race to the Bottom4. The value of cost leadershipHOMEWORK:1. Gome, Changhong, and Hyundai are all cited as examples of firms pursuing cost leadership strategies, but these firms make substantial investments in adv
13、ertising, which seems more likely to be associated with a product differentiation strategy. Are these firms really pursuing a cost leadership strategy or are they pursuing a product differentiation strategy by emphasizing their lower costs?2Lecture711Chapter 4 Cost leadership1. Cost leadership and s
14、ustained competitive advantage2. The imitability of sources of cost advantage3. How to implement cost leadershipHOMEWORK:1. One way of thinking about organizing to implement cost leadership strategies is that firms that pursue this strategy should be highly centralized, have high levels of direct supervision, and keep employee wages to an absolute minimum. Another approach is to decentralize decision-making authorityto ensure that individuals who know the most about reducing costs make decisions about how to re
