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九年级英语上册 Unit 3 Lesson 23 Push That Product 冀教版

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教学重点,教学难点,了解push-pin出现和生产的原因及过程 本课passage的句意的准确理解,1. 固定表达在句中的实际运用 2. 领悟成功的秘诀,Who is the man? What do you know about him,He is Edwin Moore. He made push-pins,In 1900, Edwin Moore had an idea. He would make something useful that people would want to buy. What was that thing? It was a push-pin. A “push-pin” is a “pin” that you “push.” You push it into walls or bulletin boards. Why? To hold up posters, maps and other papers. Edwin Moore lived in the United States. He made his first push-pins by himself. For a little money, he bought some supplies and rented a room. Every afternoon and evening, he made push-pins. Every morning, he sold them. Then, he bought more supplies and made more push-pins. Moores first push-pins cost two dollars for 144 pins. Thats cheap! One day, a pany paid Moore a thousand dollars for some push-pins. It was his first big success,Hmmmlets see144 push-pins for two dollars. How many for a thousand dollars,Yikes! Thats seventy-two thousand push-pins! I hope he had some help,Lots of people bought Moores push-pins. They liked them! Moores business grew. In 1903, he began advertising his product across the United States. His first ad was in a magazine called The Ladies Home Journal. Today, the Moore family still owns the pany and the Moore Push-Pin pany still makes push-pins. It also makes more than two hundred other small, useful products. It has forty-one employees and a factory with a hundred machines. It advertises on the Internet. It sells thousands of push-pins all over the world. Whats the price of a push-pin today? A box of one hundred push-pins costs about $4.95. Thats more expensive than in 1900, but its still cheap,Have you ever pushed a product? If you “push a product” in English, what are you doing? Well, if its a push-pin, you may be really pushing it. But if youre “pushing any other product, you are trying to sell it. Whats a good way to push a product? Advertising,A push-pin is a pin that you push it into walls or bulletin boards,What do you know about push-pins,Who made it first? Why did he make it? What was the price? Did push-pins make him rich? How did he sell them well,Edwin Moore,To make money,144 push-pins for two dollars,Yes, he made much money by selling push-pins,He advertised his products,Advertising is a good way to push a product. Pushing a product means trying to sell a product,Talk about: How many good ways can you think to push a product,The story of Edwin Moore,Edwin Moore owns his pany,employer,employees,machines,push-pins,In 1900,one day,today,make money,分组讨论,1. Is Edwin Moore a successful person? 2. How did he succeed? 3. Why did he succeed? 4. What else was important to his success,Homework,假如你是一名推销员,你是如何推销你的产品呢?根据右面表格中的内容,用70个词左右的短文向你的顾客简要介绍你的产品毛衣,书面表达,The end。

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