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1、,NEW BEGINNING,CHEERING TOGETHER,2021年新春节点云暖场活动策划方案,e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E1E07F03711C903FB5BF6BB125AB636F5759D745541C3C48790BB0A8962DC3E140BD4DD48B4B3D87A1643D765
2、B18FE893C268A9325BFD373D87735E94DE4F4DAF8ECCB58109459EEA,稿稿过，过过稿,嘻嘻笑，笑嘻嘻,房地产营销中有这样一席话，一年有四季，春夏和秋冬，市场有两季，淡季和旺季，而房地产销售只有一季，那就是旺季，优秀的营销团队都是把每一天都当做星期天来发力，并通过形式各样的走心暖场活动，将营销中心、示范区全力以赴打造成为当地的网红打卡IP，让一座城市家喻户晓，让整个销售案场每天在一定的时间段都能人气爆棚，让微信朋友圈看到都是它的刷屏。 房地产市场经历了2020年一年的调整期，好不容易在年底进入平稳期，在2021年新年伊始再次遭逢新冠肺炎疫情的冲击，这真
3、可以说是“屋漏偏逢连夜雨，船迟又遇打头风”，对于房企来说，这个寒冬有点长，暖春似乎比以往要来的更晚一些。 房地产的暖场活动如何玩转低成本营销以保证复工后的营销中心和示范区人气和客流呢？疫情下，房地产如何做到“不见面”拓客？,e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E1E07F03711C903FB5BF6BB125AB6
4、36F5759D745541C3C48790BB0A8962DC3E140BD4DD48B4B3D87A1643D765B18FE893C268A9325BFD373D87735E94DE4F4DAF8ECCB58109459EEA,e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E1E07F03711C903FB5BF6BB1
5、25AB636F5759D745541C3C48790BB0A8962DC3E140BD4DD48B4B3D87A1643D765B18FE893C268A9325BFD373D87735E94DE4F4DAF8ECCB58109459EEA,稿稿过，过过稿,嘻嘻笑，笑嘻嘻,活动主题：2021年线上新春节点云暖场 活动时间：2021年2月 参与人员：邀约客户、意向客户、全城市民 活动形式：防疫知识普及+新春节点云互动 关键词：防疫、互动性、年味、参与体验,e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6C
6、DBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E1E07F03711C903FB5BF6BB125AB636F5759D745541C3C48790BB0A8962DC3E140BD4DD48B4B3D87A1643D765B18FE893C268A9325BFD373D87735E94DE4F4DAF8ECCB58109459EEA,活动基本概况,e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD
7、8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E1E07F03711C903FB5BF6BB125AB636F5759D745541C3C48790BB0A8962DC3E140BD4DD48B4B3D87A1643D765B18FE893C268A9325BFD373D87735E94DE4F4DAF8ECCB58109459EEA,突破地域限制，打破线下困局,活动目的,e7d195523061f1c014067dcdecc575152f
8、10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E1E07F03711C903FB5BF6BB125AB636F5759D745541C3C48790BB0A8962DC3E140BD4DD48B4B3D87A1643D765B18FE893C268A9325BFD373D87735E94DE4F4DAF8ECCB58109459EEA,e7d195523061f1c014067dcdecc57
9、5152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E1E07F03711C903FB5BF6BB125AB636F5759D745541C3C48790BB0A8962DC3E140BD4DD48B4B3D87A1643D765B18FE893C268A9325BFD373D87735E94DE4F4DAF8ECCB58109459EEA,整体活动排期,防疫线上 暖场互动,e7d1955
10、23061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E1E07F03711C903FB5BF6BB125AB636F5759D745541C3C48790BB0A8962DC3E140BD4DD48B4B3D87A1643D765B18FE893C268A9325BFD373D87735E94DE4F4DAF8ECCB58109459EEA,e7
11、d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E1E07F03711C903FB5BF6BB125AB636F5759D745541C3C48790BB0A8962DC3E140BD4DD48B4B3D87A1643D765B18FE893C268A9325BFD373D87735E94DE4F4DAF8ECCB58109459E
12、EA,众志成城，战胜疫情,用户可上传头像并对其进行自定义编辑，设置抽奖得分门槛，即可参与抽奖。,e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E1E07F03711C903FB5BF6BB125AB636F5759D745541C3C48790BB0A8962DC3E140BD4DD48B4B3D87A1643D765B18F
13、E893C268A9325BFD373D87735E94DE4F4DAF8ECCB58109459EEA,根据题目选择正确的答案，部分题目会有多个正确答案，设置抽奖得分门槛，即可参与抽奖。,新冠肺炎防治知识问答,e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E1E07F03711C903FB5BF6BB125AB636F575
14、9D745541C3C48790BB0A8962DC3E140BD4DD48B4B3D87A1643D765B18FE893C268A9325BFD373D87735E94DE4F4DAF8ECCB58109459EEA,击败病毒的同时也要躲开病毒的攻击，紧急情况下左下角按钮能救你一命哦，设置抽奖得分门槛，即可参与抽奖。,病毒来袭 全军出击,小年线上 暖场活动,e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF60
15、52BA829DF3F176213BBC8D816D7081C6C9F914C69E1E07F03711C903FB5BF6BB125AB636F5759D745541C3C48790BB0A8962DC3E140BD4DD48B4B3D87A1643D765B18FE893C268A9325BFD373D87735E94DE4F4DAF8ECCB58109459EEA,e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8
16、DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E1E07F03711C903FB5BF6BB125AB636F5759D745541C3C48790BB0A8962DC3E140BD4DD48B4B3D87A1643D765B18FE893C268A9325BFD373D87735E94DE4F4DAF8ECCB58109459EEA,参与即可获得一种年货，剩余的年货需邀请好友帮忙获得。设置抽奖得分门槛，即可参与抽奖。,备年货过小年,e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E1E07F03711C903FB5BF6BB125AB636F5759D745541C3C48790BB0A8962DC3E140BD4DD48B4B3D87A1643D
