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1、Lesson TenHow Market Leaders Keep their Edge,Michael Treacy Fred Wiersema,to be all things to all people,面面俱到，令人人满意,identify,recognize as being; establish the identity of someone or something I tried to identify her perfume. 我试图分辨出她用哪种香水。 A uniformed chauffeur identified me among the crowd. 一个穿制服的司机
2、在人群中认出了我。,customer value,顾客价值观,stake,1. put at risk; 2. place a bet on; He has staked his political future on an election victory. 他把自己的政治前途押在竞选获胜上。 He has staked his reputation on the outcome. 他将自己的名声赌在了这个结果上。,operational excellence,卓越运营,primarily,for the most part .a book aimed primarily at high-e
3、nergy physicists. 一本主要针对高能物理学家的书,innovator,someone who helps to open up a new line of research or technology or art He is an innovator in this field. 他是这个领域里的革新者。,cultivate,foster the growth of He has written eight books and has cultivated the image of an elder statesman. 他已经写了8本书，树立起了其政界元老的形象。 Cult
4、ivating a positive mental attitude towards yourself can reap tremendous benefits. 培养一种自信的积极心态会让人受益匪浅。,proposition,a proposal offered for acceptance or rejection The proposition that democracies do not fight each other is based on a tiny historical sample. 认为民主国家互不争斗的观点是以一个极小的历史样本为根据的。,hassle-free /
5、hassle,an angry disturbance Weddings are so much hassle that you need a good break afterwards. 婚礼真是件折腾人的事，办完后得好好休息才行。,practitioner,someone who practices a learned profession 从业者，执业者；,push performance boundaries,推进(产品)性能界限 提供性能最好的产品,period,a punctuation mark (.) placed at the end of a declarative sen
6、tence to indicate a full stop or after abbreviations; 句号 起到强调作用,superior,of high or superior quality or performance A few years ago it was virtually impossible to find superior quality coffee in local shops. 几年前在当地商店里几乎买不到优质咖啡。,reside,be inherent or innate in; Happiness does not reside in strength o
7、r money. 幸福不是由实力或金钱决定的。 The military is based on the principle that the ultimate authority resides in the armed forces. 军队建立的基本原则就是最高权力属于武装部队。,footwear,鞋袜 clothing worn on a persons feet covering for a persons feet,intimacy,close or warm friendship .a means of achieving intimacy with another person.
8、 与别人建立亲密关系的途径,adherent,someone who believes and helps to spread the doctrine of another This idea is gaining adherents. 这种观念正在赢得更多的拥护者。,transaction,the act of transacting within or between groups (as carrying on commercial activities); He was twenty dollars in pocket by the transaction. 他在这笔生意中赚了20美
9、元。,optimum,most desirable possible under a restriction expressed or implied Aim to do some physical activity three times a week for optimum health. 为了达到最佳的健康状况，要力争每周进行3次身体锻炼。,with a vengeance,If you say that something happens with a vengeance, you are emphasizing that it happens to a much greater ex
10、tent than was expected Once Gretchen had left the office, her doubts would return with a vengeance. 格蕾琴只要一离开办公室，她又会疑窦丛生,guarantee,make certain of All students are guaranteed campus accommodation for their first year. 保证安排所有的学生第一年在校内住宿。 We guarantee that you will find a community with which to social
11、ise. 我们保证你们会找到自己的交际圈。,warehouse,a storehouse for goods and merchandise 仓库;货栈,deliberate over,正就仔细考虑 You should deliberate over the question before you respond to it. 回答问题之前你应该慎重考虑。,rigorous,rigidly accurate; allowing no deviation from a standard; The selection process is based onrigoroustests of com
12、petence and experience. 选拔过程是基于对能力和经验的严格测试。,shrewd,marked by practical hardheaded intelligence; Shes ashrewdbusinesswoman. 她是个精明的女商人。,sprinkle,distribute loosely;撒，布满，洒 Cheese can besprinkled on egg or vegetable dishes. 奶酪可以撒在鸡蛋或蔬菜做的菜肴上。,assortment,a collection containing a variety of sorts of thing
13、s; .anassortmentof cheese. 干酪什锦,anticipation,pleasurable expectation Theres been an atmosphere ofanticipationaround here for a few days now. 几天来这里一直有一种满怀期待的气氛。,behind the scenes,在后台，在幕后 私底下做某事,track,observe or plot the moving path of something; He thought he had bettertrackthis wolf and kill it. 他认为
14、最好跟踪这只狼，杀了它。,stocking decision,采购决策 All the shops are nowstockingup for Christmas. 所有的商店都在储备圣诞商品,optimize,modify to achieve maximum efficiency in storage capacity or time or cost; What can you do tooptimizeyour family situation? 你如何能充分利用自己的家庭条件？,hum,be noisy with activity; The place is really beginn
15、ing tohum. 这个地方真正开始热闹起来了。 On Saturday morning, the townhums with activity and life. 周六早晨，小镇一派热闹繁忙，活力盎然。,realm,a domain in which something is dominant; .therealmof politics. 政治领域 Students interests are mostly limited to the academicrealm. 学生们的兴趣大多限于学术领域。,originate,bring into being; All theoriesorigin
16、atefrom practice and in turn serve practice. 任何理论都来源于实践，反过来为实践服务。,commercialize,make commercial; Federal agencies shouldcommercializeresearch. 各个联邦机构应该把研究商业化。,engineer,plan and direct (a complex undertaking); He could stand no more andengineered an escape. 他无法再忍受，便策划了出逃。 This boom has beenengineered by the Chancellor for short-term political reasons. 这片繁荣景象是总理为了短期政治利益而精心安排的。,relentlessly,in a relentless manner; The sun is beating downrelentlessly. 太阳火辣辣地持续照射着大地。
