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1、 2021年 Module 1 British and American English IntroductionReading and Vocab一、完型填空（共1题）1.Thisisastorythatcanteachusagoodlesson.Oneday,amaninragsbeggedfromdoortodooralongthestreet.Withanoldwalletinhishand,hewasaskingforafewcoinstobuysomethingtoeat.Hekeptcomplainingabouthisbadfortuneandkept1whythosewhoh
2、adsomuchmoneywerenever2andwerealwaysdesiringmore.“AsfarasImconcerned,ifIhadonlyenoughto3andtowear,Iwouldnotwantanythingmore.”JustatthatmomentGoddessFortune,whocamedownthe4sawthebeggarandsaidtohim,“Hi,Ihavewishedto5youforalongtime.Now,openyour6andIwillpourmygoldintoit.ButIwilldothatonlyonthis7:Alltha
3、tfallsintothewalletwillbepuregold;buteverypiecefallinguponthe8shallbecomedust.Doyouunderstand?”“Isee,”saidthebeggar.“Thenyoushould9!Itsobviousthatyourwalletisa/an10one,sodontloadittooheavily,”saidtheGoddessFortune.Theexcitedbeggarcouldhardly11tohavegold.Hequicklyopenedhiswallet,anda12ofyellowcoinswa
4、spouredintoit.Thewalletgrewheavierandheavier.“Isthatenough?Isntitcracking?”askedFortune.“Never13.Itsstillstrongenoughnow,”answeredthebeggar.Thewalletwasfilledwithsomanycoinsthatthebeggarshandsbeganto14.“Ah,ifonlythegoldenstreamwould15forever!Justalittlemore,”saidthebeggar,“16justahandfulortwo.”“Ther
5、e!Itsfull.Thewalletwill17,”warnedtheGoddess,butthebeggarrequested,“Itwill18alittlemore,justalittlemore.”Onemorepiecewasaddedandthewalletsplit.The19felluponthegroundandbecamedust.Thegreedybeggarhadnow20buthisbrokenbag.1.A.showingB.explainingC.provingD.wondering2.A.relaxedB.satisfiedC.worriedD.depress
6、ed3.A.learnB.watchC.eatD.play4.A.streetB.bridgeC.yardD.forest5.A.praiseB.forgiveC.helpD.comfort6.A.coatB.pocketC.boxD.wallet7.A.occasionB.suggestionC.situationD.condition8.A.handB.feetC.groundD.street9.A.lookoutB.lookafterC.lookupD.lookdown10.A.smallB.emptyC.wornD.full11.A.standB.waitC.breatheD.thin
7、k12.A.streamB.pieceC.pairD.variety13.A.stopB.requestC.fearD.insist14.A.spreadB.closeC.looseD.shake15.A.pourB.endC.dryD.melt16.A.takeB.addC.lendD.send17.A.flowB.burstC.disappearD.change18.A.attractB.permitC.includeD.hold19.A.presentB.foodC.treasureD.metal20.A.nothingB.anythingC.everythingD.something二
8、、阅读理解（共2题）1.Sparrowisafast-foodchainwith200restaurants.Someyearsago,thegrouptowhichSparrowbelongedwastakenoverbyanothercompany.AlthoughSparrowshowednosignofdeclining,thechainwasgenerallyinanunhealthystate.Withmoreandmorefast-foodconceptsreachingthemarket,theSparrowmenuhadtostruggleforattention.Andto
9、makemattersworse,itsnewownerhadnoplanstogiveitthefundsitrequired.Sparrowfailedtogrowforanothertwoyears.UntilanewCEO,CarlPearson,decidedtobuildupitsmarketshare.Hedidasurvey,whichshowedthatconsumerswhoalreadyusedSparrowrestaurantswereextremelypositiveaboutthechain,whilecustomersofotherfast-foodchainsw
10、ereunwillingtoturnawayfromthem.Sparrowhadtodevelopanewpromotionalcampaign.PearsonfacedabattleoverthefutureoftheSparrowbrand.ThechainsownernowfavoredrebrandingSparrowasMarcysrestaurants.Pearsonresisted,arguingforanadvertisingcampaigndesignedtoconvincecustomersthatvisitstoSparrowrestaurantswerefun.Suc
11、hanattempttoestablishapositiverelationshipbetweenacompanyandthegeneralpublicwasunusualforthattime.Pearsonstronglybelievedthatnumberswerethekeytosuccess,ratherthancustomersspendingpower.Finally,theowneracceptedhisidea.Thecampaignitselfchangedthetraditionaladvertisingstyleofthefast-foodindustry.TheTVa
12、dsofSparrowfocusedonentertainmentandfeaturedoriginalsongsperformedbyavarietyofstars.Insteadofshowingthesuperiorityofaspecificproduct,theintentionwastoputSparrowintheheartsofpotentialcustomers.PearsonalsomadeotherdecisionswhichhebelievedwouldcontributetothenewSparrowimage.Forexample,heofferedtolowert
13、herentofanyrestaurantswhichachievedacertainincreaseintheirturnover(营业额).Theseeffortspaidoff,andSparrowsoonbecameoneofthemostsuccessfulfast-foodchainsintheregionswhereitoperated.1.WhichwasoneoftheproblemsSparrowfacedbeforePearsonbecameCEO?A.Thenumberofitscustomerswasdeclining.B.Itscustomersfoundthefoodunhealthy.C.Itwasinneedoffinancialsupport.D.Mostofitsrestaurantswereclosed.2.Whatdoestheunderlinedword“them”inParagraph2referto?A.CustomersofSparrowrestaurants.B.Sparrowrestaurants.C.Customersofotherfast-foodchains.D.Ot
