《无形资产及其未来价》由会员分享，可在线阅读，更多相关《无形资产及其未来价（7页珍藏版）》请在金锄头文库上搜索。
1、Respondent demographics,Which of the following titles best describes your job?,What were your companys revenues in US dollars in 2001?,Respondent demographics,What industry are you in?,In what country are you located?,Understanding of “intangibles”,What do you understand by the term “intangibles”, w
2、hen used in a business context?,Other,Definition of “intellectual capital”,Which of the following element should be included in any business definition of “intellectual capital”?,Other,Intangibles are important . but overlooked,How important are intangible assets to your companys long-term sharehold
3、er wealth creation?,Does your company measure the performance of its intangible assets and/or intellectual capital?,Must manage intangibles to succeed .,In general, how important is the management of intangible assets and/or intellectual capital to the success of high-performing companies?,How impor
4、tant is the comprehensive and integrated management of intangible assets and/or intellectual capital to YOUR companys future success in creating shareholder value?,High standards, lagging performance,. conducts comprehensive and proactive management of relevant intangible assets and/or intellectual capital,. measures the management performance of all relevant intangible assets and/or intellectual capital,. reports publicly on intangible assets and/or intellectual capital and matters relating to their performance,
