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1、初级公司英语会话 Lession8 ：产品营销 初级公司英语会话Lession8 ：产品营销 Listen to the dialogue between the Head of Marketing (HM) and the Marketing Manager (MM) HM ： we ve got a number of major promotions coming up over the summer. MM ： And are we going to be promoting new product lines or sold stock? HM ： A bit of both. Fi
2、rst of all were planning introductory offers on some of our major new products. MM ： Including our new footwear range presumably advertising campaign for that. MM ： And id our sponsorship proposals go anywhere? HM ： Nothing s definite, but it looks as though well be signing a sponsorship deal with o
3、ne of Chinas top football clubs. MM ： great. And what about in-store promotions? HM ： Well we re doing a poster campaign in and around all of our stores showing the new trainers and the release date. MM ： Any sort of special offers? HM ： Yes sort of special offers? HM ： yes you can pre-order and get
4、 a 10% discount; and if you have a loyalty card you can get a 15% discount. MM ： I see. You mentioned something about older product lines too. HM ： that s right, weve got a problem with stock overhangs on about a hundred products lines. MM ： So we need to come up with ways to move the stock. HM; Exa
5、ctly. Profitability isnt really important with this one. MM ： in that case we should drop prices by maybe 25% across the board. HM ： we need to get some special offers worked out too. MM ： Maybe we could double discounts for loyalty card holders on selected products. HM ： yes, that would probably work. MM ： And mail all card holders to let them know about the special offers.
