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1、Sales Volvo Car China 31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C. Slide 1 沃尔沃新经销商品牌培训沃尔沃新经销商品牌培训 Volvo Branding Training for New Dealers 沃尔沃品牌及产品传播经理沃尔沃品牌及产品传播经理 Brand and Product Communication Manager Oct 15, 2010 Shanghai Sales Volvo Car
2、China 31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C. Slide 2 主要内容 Contents 沃尔沃汽车的品牌历史及公司简介 Volvo cars heritage and introduction 沃尔沃的品牌核心价值和产品特点 Volvo brand value in other words, make break-in and theft more difficult, and help to provide the o
3、ccupants with greater protection in threatening situations升级私人保护：防范入侵和 盗窃，在危险时刻为乘客提供更多的安全防护 Sales Volvo Car China 31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C. Slide 19 SAFETY IN REAL LIFE 真实情景下的人生安全防护 VOLVO ACCIDENT RESEARCH TEAM: 沃尔沃事故调查小组沃
4、尔沃事故调查小组 Established in 1970 Has investigated about 30,000 accidents in Sweden involving recent Volvo cars Contributes to basis for specifying, designing and crash-testing new models VOLVO CARS SAFETY CENTRE: 沃尔沃汽车安全中心沃尔沃汽车安全中心 Inaugurated in 2000 One of the worlds most advanced facilities of its ty
5、pe Virtual crash testing Realistic crash testing at various angles between vehicles of different types Also used by Ford Motor Company and Volvo Group Sales Volvo Car China 31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C. Slide 20 Since its foun
6、ding in 2000, more than 2,000 crash tests have been completed in the Volvo Cars Safety Center, to which a number of the Volvo safety technologies should be attributed. This Center boasts the most advanced testing equipment in the world. At present, 10 cars receive crash test in this center. The Volv
7、o Cars Safety Center eloquently demonstrates Volvo Cars core valuesafety. 自2000年成立以来，沃尔沃(Volvo)汽车安全中心已经完成了两千多次的碰撞测试，沃尔沃汽车多项安全 技术创新都归功于此。该中心拥有世界上最先进的测试设备，测试水平也在逐年提高。目前，每周有十 辆汽车在该中心接受碰撞测试。沃尔沃汽车安全中心充分体现了沃尔沃汽车的核心价值安全。 Sales Volvo Car China 31st floor, Shanghai Information Tower, 211 Century Blvd., Pudon
8、g New District, 200120 Shanghai, P.R.C. Slide 21 VOLVO Safety heritage 安全历史安全历史 1944 Safety cage(安全车身安全车身) 1944 Laminated windscreen(夹层安全玻璃夹层安全玻璃) 1959 Three-point safety belt in front seats(三点式安全带三点式安全带) 1964 Prototype of first rear-facing child seats(后向安全座椅) 1966 Energy- absorbent crumple zones at
9、 front and rear（前后能量吸收变形区结构） 1967 Safety belts in rear seat (后排座椅安全带) 1968 Head restrains in front seats (前座椅头枕) 1969 Three-point inertia-reel safety belts in front seats(自动伸缩装置的3点式安全带) 1970 Volvo cars Accident Research Team established (交通事故调查机构交通事故调查机构) 1972 Three-point safety belt in rear seat(后排
10、3点式安全座椅) 1972 Rear-facing child seat childproof locks in rear (后排带安全锁护的后向儿童安全座椅) 1972 Volvo Experimental Safety Car (VESC) 1973 Collapsible steering column (可馈缩式转向柱可馈缩式转向柱) 1974 Energy-absorbent bumpers (吸能式保险杠) 1978 Child booster cushion (儿童支撑坐垫) 1982 Anti-submarining protection in front and rear(防
11、潜滑保护系统) 1984 ABS (Anti-lock Brake System) 1986 High-level brake light 1986 Three-point safety belt in centre rear seat(后座中部3点式安全带) 1987 Safety belt pretensioners (预紧式安全带) 1987 Driver airbag (驾驶员安全气囊驾驶员安全气囊) 1990 Intergraded child booster cushion(儿童增高坐垫) 1991 SIPS (Side Impact Protection System) 1993
12、 Three-point, inertia-reel safety belts standard in all seats(3点式自动伸缩装置的安全带为全车标配) 1994 SIPS bags (side impact airbags) 1997 ROPS (Rollover Protection System) 1998 WHIPS (Whiplash Protection System) 1998 Inflatable side-impact curtain (IC侧部充气防撞气囊侧部充气防撞气囊) 1998 DSTC, Dynamic Stability and Traction Con
13、trol (动态稳定和牵引力控制系统动态稳定和牵引力控制系统) Sales Volvo Car China 31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C. Slide 22 VOLVO Safety heritage 沃尔沃的安全历史沃尔沃的安全历史 2000 Inauguration of Volvo cars Safety centre in Goteborg on 29 March (安全中心安全中心) 2000 ISOFIX a
14、ttachment system for child seat (儿童安全座椅固定) 2000 Dual- stage inflation airbags (双及安全气囊双及安全气囊) 2000 Volvo on Call security and roadside assistance system (道路救援) 2001 Volvo Safety Concept Car (SCC) 2002 RSC (Roll Stability control) 2002 Lower front cross member to increase safety compatibility with low
15、er cars(低保险杠) 2002 Development of virtual “pregnant” crash dummy(碰撞假人(孕妇) 2003 IDIS (Intelligent Driver Information System) 2003 New, patented front-end structure reduces collision force () 2003 Inauguration of Bangkok Traffic Accident Research Centre (TARC) 2004 BLIS (Blind Spot Information System)
16、 2005 Door-mounted IC (Inflatable Curtain) for convertibles(门外展气帘门外展气帘) 2006 Multi-lock, a combined alcolock and safety belt lock, and speed limiter (research project) 2007 Integrated two- stage child booster cushion (两断式儿童增高座椅) 2007 Child safety: extended inflatable curtain (外展式安全气囊) 2007 Collision Warning with Auto Brake, a warning system that automatically applies the breaks if a collision is imminent (碰撞预警和自动制动) 2007 Drive Alert Control, alerts tired drivers(驾驶员提醒系统
