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1、成都理工大学毕业设计（论文） _ I 四川省巴中市金惠宾馆员工忠诚度调研四川省巴中市金惠宾馆员工忠诚度调研 作者姓名：石芯瑞 专业班级：22008120101 指导老师：唐勇 摘 要 本文根据员工忠诚度管理理论，在问卷调查的基础上，利用SPSS统计软件 对巴中市南江县金惠宾馆员工忠诚度进行了实证研究。通过均值重要性排序得 出，工资收入和福利待遇是饭店员工最为重视的因素；均值比较的结果表明，员 工忠诚度水平相对较低，但正向承诺显著高于负向承诺，建议采取减压增收的双 向措施，提高员工忠诚度，进而降低饭店员工流失造成的损失，最终带来饭店经 营业绩的增长。 关键词：忠诚度；实证研究；巴中市；金惠宾馆
2、成都理工大学毕业设计（论文） _ II Empirical studies on employee loyalty, Bazhong Jin Hui Hotel Abstract: Based on employee loyalty management theory and questionnaire survey, this paper makes empirical studies on Bazhong Nanjiang Jin Hui Hotel employee loyalty by SPSS statistical software. Obtained by the mean or
3、der of importance, wage income and welfare are the most important factors for hotel staff. The result of mean comparison shows that the level of employee loyalty is relatively low. However, for the positive commitment is significantly higher than the negative commitment, it is suggested to adopt two
4、-way measures on decompression and increment to enhance employee loyalty, lessening the losses caused by the hotel staff turnover, and ultimately bring about the growth of hotel operating performance. Key words: Loyalty; Empirical study; Bazhong; JinHui Hotel 成都理工大学毕业设计（论文） _ III 目 录 第 1 章 前言.1 1.1
5、四川省巴中市南江县金惠宾馆概况.1 1.2 选题背景及依据.1 1.2.1“国家 AAAA 级”风景名胜区创建成功.1 1.2.2 酒店行业市场人才竞争激烈 .1 1.3 研究目的及意义.1 1.3.1 理论意义 .1 1.3.2 现实意义 .2 1.4 研究思路及主要内容.2 1.4.1 研究思路.2 1.4.2 主要内容.2 第 2 章 忠诚度研究进展.4 2.1 国外相关研究综述.4 2.2 国内相关研究综述.4 第 3 章 研究设计.7 3.1 问卷设计.7 3.2 研究方法.7 3.3 数据收集及样本概况.7 第 4 章 员工忠诚度调研数据分析.9 4.1 员工忠诚度影响因素排序.9
6、 4.2 员工忠诚度测量.9 4.2.1 员工忠诚度因子排序.10 4.2.2 正向维度因子排序.10 4.2.3 负向维度因子排序.11 4.2.4 两维因子对比.12 成都理工大学毕业设计（论文） _ IV 结 论.13 致 谢.18 参考文献.20 成都理工大学毕业设计（论文） _ 1 Directory Part 1 Foreword.1 1.1 The general situation about JinHui Hotel.1 1.2 Research background and basis.1 1.2.1 “National AAAA level” scenic area ha
7、s been built.1 1.2.2 The talent market is competitive highly in this industry.1 1.3 The goal of study and meaning.1 1.3.1 Theoretical meaning.1 1.3.2 Practical significance.2 1.4 Research ideas and the main content.2 1.4.1 Research ideas.2 1.4.2 The main content.2 Part 2 Progress of loyalty.4 2.1 Re
8、view of foreign research.4 2.2 Review of Chinese research.4 Part 3 Study design.7 3.1 Questionnaire Design.7 3.2 Research Methods.7 3.3 Data collection and sample profile.7 Part 4 Employee loyalty survey data analysis.9 4.1 Ranking employee loyalty factors.9 4.2 Employee loyalty measurement.9 4.2.1 Sort employee loyalty factor.10 4.2.2 Positive dimension factor ranking.10 4.2.3 Factor to the sort of negat
