《国际贸易双语教程课后练习参考答案（2020年10月整理）.pptx》由会员分享，可在线阅读，更多相关《国际贸易双语教程课后练习参考答案（2020年10月整理）.pptx（43页珍藏版）》请在金锄头文库上搜索。
1、学 海 无 涯 A brief introduction to international trade,Unit 1 Key,1,Answer my questions International trade is business whose activities involve the crossing of national borders. It includes not only international trade and foreign manufacturing but also encompasses the growing services industry in are
2、as such as transportation, tourism, banking, advertising, construction, retailing, wholesaling, and mass communications. It includes all business transactions that involve two or more countries. Such business relationship may be private or governmental. Sales expansion, resource acquisition and dive
3、rsification of sales and supplies. To gain profit. To seej out foreign markets and procurement. There are four major forms which are the following: Merchandise exports and Imports, Service Exports and Imports, Investment and Multinational Enterprise. It is the account which is a summary statement of
4、 the flow of all international economic and financial transactions between one nation (eg.the United States ) and the rest of the world over some period of time, usually one year. Merchandise Exporting and Importing. Yes. There are great differences between them. direct investment takes place when c
5、ontrol follows the investment. It usually means high commitment of capital, personnel, and technology abroad. It aims at gaining of foreign resources and foreign markets. Direct investment may often get higher foreign sales than exporting. And sometimes it involves two or more parties. While portfol
6、io investments are not under control. And they are used primarily for financial purposes. Treasures of companies, for example, routinely more funds from one country to another to get a higher yield on short term investments. MNE is the abbreviation of the multinational enterprise. Its synonyms are N
7、NC (the multinational corporation) and TNC (transnational corporation). Examples are travel, transport, fee, royalties, dividends and interest. The choice of forms is influenced by the objective being pursued and the environments in which the company must operate. It is limited by the number of peop
8、le interested in a firms products and services and by customers capacity to make purchase. This is because at an early stage of international involvement these operations usually take the least commitment and least risk of a firms resources. Royalties means the payment for use of assets from abroad,
9、 such as for trademarks patens, copyrights, or other expertise under contract known as licencing agreements.Royalties are also paid franchising. It is a way of doing business in which one party (the franchiser) the use of a trademark that is an essential asset for the franchisers business. Match eac
10、h one on the left with its correct meaning on the right 1. J 2.A 3.E 4.B 5.C 6.D 7.I 8.G 9.F 10.H Translate the following terms and phrases into Chinese 1 购买力11 经济复苏；恢复,2,学 海 无 涯,潜在销售量 加价，涨价 国内市场 制成品 边际利润 市场占有率 贸易歧视 时机选择 经销周期,经济衰退 间接投资 有形货物 有形进出口 收入及支出；岁入及岁出 超额能力 贸易中间人（商）；经纪人 全部包建的工程承包方式 许可证协定,Case
11、Study. Batteries called “white elephant” exported from China were very popular in Southeast Asia, but in United States no one was interested in the goods. Why? Answer： Batteries called white elephant exported from China were very popular in Southeast Asia, because white elephant was a lucky thing in
12、 Southeast Asia, but no one was interested in it in the market of Europe and the United States. The boss of the company was very strange that the quality of the battery or the price of reasons, so he asked his staff to investigate. Finally he found that is the brand white elephant to be blame. The b
13、rands name translated into English was white elephant which meant something were no use but cumbersome in Western countries. It was really a bad translation from culture information perspective. The meaning derived from a legend. According to the legend, there was a king who hated a minister, so he
14、gave a white elephant to the minister for punishment. The minister has to take care of the white elephant, he couldnt give it to others or kill it because its the king gave it to him. However, the appetite of the white elephant was so great, and the minister became poorer. So it showed people in wes
15、tern countries would not buy the battery for the consumers have no willing to buy something useless but cumbersome. Please try to find out some cases about cultural differences in doing international business. (Open) Please determine whether the following statements are TRUE or FALES. Then put T for
16、 TRUE or F for FALES in the bracket at the end of each statement. 1. ( T ) 2. ( F ) 3. ( F ) 4. ( T ) 5. ( F ) 6. ( T ) 7. ( T ) 8. ( F ) Translate the following into English Trade is often the engine of growth. However oversimplified this metaphor may be, it does serve to underline the importance of foreign trade in the process of growth. A healthy expansion of exports may not always be sufficient condition for rapid and sustained growth, but a strong positive association between the two is cle
