《4A营销案例-竹叶青整合营销传播(IMC)企划案》由会员分享,可在线阅读,更多相关《4A营销案例-竹叶青整合营销传播(IMC)企划案(45页珍藏版)》请在金锄头文库上搜索。
1、21IMC,APEX IMC, 乹 ,2 1000100%50032% 2004500060% 20101.520%,2000 20002001 20012004, , ,忴 漱 1 伫,60% 53%27%9% 桱, , ,(),. ,:/(48%),(36%),. :(45%),(40%)(10%)., , ,(75%),(75%);,43%82% 32%133 3, ,嵭嵭 , , , , SWOT, ,Strength,衣 軨,Weakness, SWOT, 伤,Opportunity, SWOT, 粻,Threat, SWOT
2、, 滮, -2850 -1200 - - - -鼮, 滮, 滮, 裬籣衢 衰, 滮, 滮,顱İ İ ,滮, 滮,500 , 滮,20006 , 滮, 飬 , ,崾硣, VIS ,1 ,2 330, , , ,1NP NPMG档, , , , ,2TV CF 棬 紵涣 , 輸 壨 峺 輸 棺LOGO, ,岿 ,000 棬000000 塣 粨壨 档,岿 ,- - -50 -1571,岿 ,岿 ,000000,岿 ,450,988.00 估100,000.00 60,000.00 610,988.00,120.
3、10.1520.10.15Thursday, October 15, 2020 215:28:2615:28:2615:2810/15/2020 3:28:26 PM 320.10.1515:28:2615:28Oct-2015-Oct-20 415:28:2615:28:2615:28Thursday, October 15, 2020 520.10.1520.10.1515:28:2615:28:26October 15, 2020 6202010153282615:28:2620.10.15 720201032820.10.1515:28October 15, 2020 8壬202010
4、153282615:28:2615 October 2020 9壬3282632815:28:2620.10.15 10飬10/15/2020 3:28:26 PM15:28:262020/10/15 1110/15/2020 3:28 PM10/15/2020 3:28 PM20.10.1520.10.15 1215-Oct-2015 October 202020.10.15 13飬伢Thursday, October 15, 202015-Oct-2020.10.15 1420.10.1515:28:2615 October 202015:28,120.10.1520.10.15Thurs
5、day, October 15, 2020 215:28:2615:28:2615:2810/15/2020 3:28:26 PM 320.10.1515:28:2615:28Oct-2015-Oct-20 415:28:2615:28:2615:28Thursday, October 15, 2020 520.10.1520.10.1515:28:2615:28:26October 15, 2020 6202010153282615:28:2620.10.15 720201032820.10.1515:28October 15, 2020 8壬202010153282615:28:2615 October 2020 9壬3282632815:28:2620.10.15 10飬10/15/2020 3:28:26 PM15:28:262020/10/15 1110/15/2020 3:28 PM10/15/2020 3:28 PM20.10.1520.10.15 1215-Oct-2015 October 202020.10.15 13飬伢Thursday, October 15, 202015-Oct-2020.10.15 1420.10.1515:28:2615 October 202015:28,