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1、INTERNET TRENDS 2015 CODE CONFERENCE Mary Meeker May 27, 2015 2 1) Internet Two-Thirds of a Generation In. 2) Key Internet Trends 3) Re-Imagining Continues. 4) Americas Evolving Work Environment. 5) Big Internet Markets = China / India 6) Public / Private Company Data 7) One More Thing. 8) Ran Outta
2、 Time Thoughts / Appendix Outline INTERNET TRENDS TWO-THIRDS OF A GENERATION IN. TWO-THIRDS OF NEXT GENERATION OUT. 4 Internet Users 1995 2014. 50MM Population 2) endpoint security skills; 3) network security skills; 4) data security skills; 5) security analytics / forensic skills. Disclosures of Br
3、eaches = Coming from Outside Sources In 69% of breaches, victim did not detect attack on own they were notified by third party (like the press, law enforcement, etc.). This is forcing victims to disclose breaches outside their preferred terms / timing. Source: FireEye M-Trends Report 2015, Ponemon I
4、nstitutes Second Annual Study on Data Breach Preparedness, Network World. AMERICAS EVOLVING WORK ENVIRONMENT. THIS IS NOT A COMPREHENSIVE OVERVIEW OF WORK IN AMERICA, BUT IS INTENDED TO PROVIDE A COLLECTION OF TRENDS OBSERVED IN THE MARKETPLACE IN AN EFFORT TO HELP ENCOURAGE DATA-DRIVEN DISCUSSIONS
5、ABOUT SOME EVOLVING CHANGES RELATED TO WORK. 91 Globalization / Structural Changes + Mobile Connectivity + Generational Shifts = Changing Ways Many Work 92 1)Jobs (+ Work) Have Evolved 2)People Have Changed 3)Connectivity Has Changed 4)New Forms of Commerce Transforming How People Can Get Products +
6、 Services 5)Changes in Connectivity + Commerce = Impact Consumption and Social Welfare Programs, such as Food Stamps, Free/Reduced-Price Meals, Housing Assistance, Federal and State Supplemental Security Income, Medicaid, etc. 0% 15% 30% 45% 60% 19831987199119951999200320072011 Recipients of Governm
7、ent Benefits (%) Percent of Americans Receiving Government Benefits PEOPLE HAVE CHANGED 105 Urban Dwellers Have Risen = 81% of Population vs. 70% Fifty Years Ago, 46% a Century Ago Urban Population as Percent of Total Population, USA, 1910 2013 Source: The World Bank, United Nations World Urbanizati
8、on Prospects. US Census Bureau. Note: Urban population refers to people living in urban areas. Urban areas are densely developed territories that contain at least 2,500 people, as defined by the Bureau of Labor Statistics. It is calculated using World Bank population estimates and urban ratios from
9、the United Nations World Urbanization Prospects. Interest in urbanization is owing to the fact that many new, online, on-demand platforms / marketplaces typically focus on serving urban populations. 10% 30% 50% 70% 90% 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 2011 2012 2013 Percent Urb
10、an Population (%) Urban Population of USA (%) 106 Immigrant Population Rising = 13% of Total vs. 2x Y/Y 44% 32% 19% 5% 0% 10% 20% 30% 40% 50% Millennials (21-33) Gen X (34-49) Baby Boomers (50-67) Matures (68+) Percent Distribution 113 Millennial Work Values = Perceived to be Different vs. Prior Gen
11、eration More = Narcissistic / Open to Change / Creative / Money Driven / Adaptable / Entrepreneurial Less = Confident / Team-Oriented Qualities Each Generation Is Seen as More Likely to Possess (According to Hiring Managers) Source: “The 2015 Millennial Majority Workforce Report,” Upwork (formerly E
12、lance-oDesk), 10/14, USA. Hiring Managers Survey - Q: Please look at this list of personality attributes. Do you think Millennials (age 21-32) or the previous generation (age 33-55) are more likely to possess each? N = 200 27% 46% 50% 55% 60% 65% 66% 72% 80% 73% 54% 50% 45% 40% 35% 34% 28% 20% 0%10%
13、20%30%40%50%60%70%80%90%100% Team Player Confident Optimistic Entrepreneurial Attitude Adaptable Money Driven Creative Open to Change Narcissistic Gen X Millennials 114 Millennial Work Values = Perception Disconnect? Most Important Thing to Millennials = Meaningful Work What Managers Think Is Most I
14、mportant Thing to Millennials = Money Source: “How the Recession Shaped Millennial and Hiring Manager Attitudes about Millennials Future Careers,” Career Advisory Board (Levit and Licina), 2011, USA. Survey of 1,023 USA adults. 3% 6% 10% 24% 27% 30% 12% 9% 8% 11% 48% 11% 0%10%20%30%40%50% High Level
15、 of Responsibility High Level of Self Expression Challenging Work Sense of Accomplishment High Pay Meaningful Work Managers and Millennials View of the Most Important Factor That Indicates Career Success to Millennials Managers Millennials CONNECTIVITY HAS CHANGED 116 Connectivity (Via Internet) Up
16、Dramatically = 84% of Population vs. 9% in 1995. Percent of Population with Internet Access, USA, 1995 2014 Source: World Bank, IDC 0% 20% 40% 60% 80% 100% 1995199719992001200320052007200920112013 Internet Penetration (%) Internet Penetration USA (%) 117 .Connectivity (via Mobile Smartphones) Up Dramatically = 64% of Population vs. 18% in
