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1、,新职业英语,河北旅游职业学院,旅游英语,Unit 1 Marketing and Preliminary Work,ENGLISH FOR CAREERS,Warming-up,Reading A,Listening,Speaking,4,1,2,3,Reading B,5,Writing,6,Project,7,Vocabulary and Structure,8,Self-evaluation,Grammar,10,9,Warming-up,Task 1,Task 2,Warming-up,Task 1 Being a tour guide, you should know what t
2、o prepare before meeting the tourists for the first time. Match each picture with its corresponding description. A_ B_ C_ (1) Get familiar with the itinerary. (2) Call the tour bus driver to confirm the time of picking up tourists and call to confirm the reservation with the hotel. (3) Get familiar
3、with the basic information of the tourists and learn about the country from which they come.,（1）,（3）,（2）,Task 2,Make arrangements for transportation, hotel accommodation, car rental, etc.,Help clients make the best possible travel arrangements.,Provide information about customs regulations, required
4、 documents and currency exchange rates.,Prepare the guide badge, cash and the tour plan for the local tour guide.,Provide tourists with information about their destinations, such as the weather conditions and local customs.,1,2,3,4,5,Decide whether the following statements are about an operators res
5、ponsibilities in a travel agency. Write T if it is, and F if it is not.,T,T,T,F,T,6,F,Help tourists purchase foreign currency.,Reading A,Text,Task 1,Task 2,Task 3,Task 4,Background Information,1. niche market A niche market is a market in which a limited and clearly defined range of products is sold
6、 to a specific group of customers.,2. timeshare A timeshare is a form of ownership or right to the use of a property. The property is typically in a resort area, and multiple parties hold rights to use it. Each sharer is allotted a period of time (typically one week, and almost always the same time
7、every year) in which they may use the property.,Task 1 Match each type of tourism with its corresponding picture. Try to describe them in English briefly. Cultural tourism Adventure tourism Agritourism,(a),(b),(c),Reading A,Task 1,(a) Adventure tourism: It is a type of niche tourism involving explor
8、ation or travel to remote areas, where the traveler may experience many exciting activities such as mountaineering, hiking, rafting and rock climbing, etc.,Suggested Answers,(b) Cultural tourism: It means traveling to experience the places, artifacts and activities that authentically represent the s
9、tories and people of the past and present. It includes cultural, historic and natural resources.,(c) Agritourism: It is the practice of attracting travelers or visitors to an area or areas used primarily for agricultural purposes.,翻译,声音,Reading A,T,Trends of Domestic Tourism in China,Chinas domestic
10、 tourism started in 1978 and has made great progress. In recent years, in order to meet the increasing needs of tourists, many different types of tourism have appeared in China. While visits to cultural heritage sites were very popular with domestic tourists in the 1980s, tourism based on folk tradi
11、tions, recreation and business activities started to appear in the 1990s. As increasing numbers of tourists aspire to ever new travel experiences, niche markets continue to emerge centered around sport, adventure and ecological protection, and large theme parks, such as the Splendid China and Window
12、 of the World in Shenzhen, are booming.,Within the next five years, according to the Analysis and Investment Consulting Report on China Tourism Industry (2011-2015), the following types of leisure activities will be made available: ecotourism, golden-week package holidays, red tourism, hot spring Sp
13、a, driving holidays, rural experiences and visits to theme parks. Furthermore, an expert analyzed that the golden-week vacation and city-based tourism trend would become more prominent, and self-driving would further increase and promote the golden-week passenger flow.,Ecotourism is also one of the
14、fast-developing trends of tourism. It strives to minimize the effects of tourism on the environment while offering tourists insights into the lives of local people. As large numbers of visitors have a major effect on village infrastructure and environment tour groups are kept small, and energy effic
15、iency and water conservation are carefully managed. The aim is to leave, for future generations, an environment unspoilt by human activity whilst providing economic opportunities for the local people.,As “carbon guilt” sets in and the cost of flying increases, tourists no longer feel entirely comfor
16、table boasting about their overseas vacations. The “why” and “how” of travel is likely to become more important so alternatives will be looked for. For example, a low-carbon tourism zone has been established in Miyun County, north of Beijing, which is claimed to be the first of its kind in China. In the zone, energy consumption is minimized so, for example, instead of large energy-guzzling hotels, village inns are encourag
