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1、1,蒙市图书馆的公共关系活动简介 MP Librarys Public Relations Activities,美国加州蒙特利尔市 布莱格迈尔公共图书馆 咨询馆员王红,Maggie Wang, Reference Librarian Monterey Park Bruggemeyer Library Monterey Park, Los Angeles, CA, U.S.A.,中国 南宁 2009年11月,Nanning，China Nov. 2009,2,图书馆的公共关系之重要性 Public Relations is essential to public libraries 发展成功公
2、共关系的基本要素 Important elements for successful PR campaigns 图书馆长及员工的职责和作用 Library Directors and staffs roles and duties 双管齐下的公关策略 Internal and External PR Approaches 未来面临的挑战 Future Challenges,演讲要点：Main Topics,图书馆的公共关系之重要性 Public Relations is essential to Public Libraries,扩大图书馆在社区中的影响 Increasing Librarys
3、 Visibility 推广图书馆的各类服务和活动 Promoting Library Services and Programs 了解社区民众对图书馆的需求 Raising Awareness of Public and Communitys Needs 赢得民众, 社区和政府的支持 Getting Support from Public, Community and Government 确保图书馆的资金人力来源 Securing Librarys Funding and Other Resources,3,2. 发展成功公共关系的基本要素 Important elements for s
4、uccessful PR campaigns,贯彻实施图书馆的使命 Implementing the Librarys Mission Statement 了解图书馆服务的社区和读者 Understanding the Community and Users We Serve 保障图书馆拥有的各种公关资源 Ensuring Available PR Resources 及时评估鉴定, 不断改进 Evaluating Programs and Improving Quality 鼓励全民积极参与公共关系活动 Encouraging Participation from All in Public
5、 Relations Activities,4,5,2.1 蒙市公共图书馆的使命 The Mission of the Monterey Park Bruggemeyer Library,蒙市图书馆的宗旨是为该社区居民提供免费开放的资源和服务, 以满足其文化, 教育及信息各方面的需求 The mission of the Monterey Park Bruggemeyer Library is to meet the cultural, educational, and informational needs of the residents of the City of Monterey P
6、ark by providing free and open access to its resources and services,5,2.2 蒙特利尔公园市简介 MP Citys Characteristics,加州洛杉矶县属下88个城市之一 One of the 88 cities in Los Angeles County, CA 于1916年五月29日正式成立 Incorporated on May 29, 1916 占地7.73 平方英里 7.73 square miles in size 全市总人口大约6万人 Population: 60,051 (2000 census) 多
7、种族裔及文化和睦相处的社区 Diverse community,6,2.2 蒙市人口及种族结构变化图 (1960-2000) Demographic Changes in MP (1960-2000),7,2.2 与所在的美国洛杉矶县比较 Comparison with Los Angeles County, USA,西裔 47.3% Hispanic or Latino: 47.3% 白人 29.2% White: 29.2% 黑人 9.6% Black: 9.6% 亚裔 13% Asian 13% 华人 4% Chinese American: 4%,8,2.3 保障图书馆拥有的各种公关资
8、源 Ensuring Available PR Resources,可供使用的公关资金 Annual PR Budget 设施场地及设备 Facilities and Equipment Available to Library 所有参与人员 All Personnel Involved 社区的支持和资源 Support and Resources within the Community,9,2.4 及时评估鉴定, 不断改进 Evaluating Programs and Improving Quality,及时征集与活动有关的统计报告 Keeping Timely and Accurate
9、 Statistics Report of Program/Event Attendance 征集活动参与人的意见回馈 Collecting Feedback from Program/Event Attendants 征集活动主持人的意见回馈 Collecting Feedback from Program/Event Speakers and Hosts 肯定成绩, 不断改进, 提高质量 Praising the Achievement, Constantly Improving based on those Feedbacks,10,2.5 鼓励全民积极参与公共关系活动 Encourag
10、ing Participation from All in Public Relations Activities,图书馆馆长及管理人员 Library Administration 图书馆所有工作人员及义工 Library Staff and Volunteers 图书馆读者及其他用户 Library Users 图书馆所在的社区及各类团体机构 The Community and Other Organizations,11,3. 图书馆长及员工的职责和作用 Library Directors and staffs roles and duties,员工的职责和作用: 积极参与, 提供建议
11、Staffs role: participation and input 公关委员会的职责和作用: 团队合作, 相互沟通 PR Committee: team work and communication 图书馆长的职责和作用:掌控全局，带领团队 Library Directors role: policy maker and team leader,12,13,3. 图书馆长的职责和作用 The Role and Duties of the Library Director,制定公共关系政策及活动预算 Developing a Public Relations Policy & progra
12、m budget 建立评估公共关系计划 Creating & evaluating Public Relations Plans 鼓励员工参与公共关系活动 Encouraging Staff Involvement in Public Relations Activities 支持图书馆之友和基金会 Supporting the Friends of the Library and Library Foundation 代表图书馆参与社区公共关系活动 Representing the Library in Community Public Relations Activities 与政府官员建
13、立并保持良好的合作关系 Establishing and Maintaining Good Relationship with Government Officials 与社区民间机构建立并保持良好的合作关系 Retaining Cordial Partnership with Community Organizations,13,14,4. 双管齐下的策略 Internal and External PR Approaches,采取内外结合, 双管齐下的方法以取得最好的效果 Combing Internal and External PR Activities for Best Result
14、s,图书馆内部公关的各种项目和活动 Librarys Internal PR Approach and Service Programs,图书馆对外公关的各种项目和活动 Librarys External PR Approach and Outreach Activities,14,15,4.1 图书馆内部的各种公关活动 Internal PR and Service Activities,蒙市图书馆 MP Public Library,图书馆之友 及基金会 Friends of Library & Foundation,各项服务活动 Services & Programs,宣传材料 Prom
15、o Materials & Web Site,图书馆委员会 Library Board,建筑及布局 Building, Display & Signs,员工和义工 Library Staff & Volunteers,15,16,4.1 图书馆内部的各种公关活动 (1) Internal PR Activities,图书馆委员会 Library Board 社区的代言人 Representing the Community 支持与图书馆有关的立法议案及政策 Sponsoring Legislative Action/Policy Related to the Library 共同商讨制定公关政
16、策和计划 Establishing PR Policy and Plans 支持各项公关活动 Supporting PR Activities 协助图书馆募捐 Helping Librarys Fundraising,16,17,4.1 图书馆内部的各种公关活动 (2) Internal PR and Service Activities,图书馆员工和义工 Library Staff and Volunteers 为员工创造一个和谐友好的工作环境 Creating a Friendly and Harmonious Work Place for Staff 提倡团队合作, 加强各方沟通 Encouraging Team Work and Communications 鼓励员工参与社区内各项活动 Encouraging Staff to Participate Community Activ
