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1、商务英语函电课件-肖银娣,1,Unit 1 Business Letters,商务英语函电课件-肖银娣,2,Learning Objectives,After studying the lesson, you should be able to Know principles of business-letter writing Know parts of a business letter Learn the styles of a business letter Learn some general tips of writing a business letter by studying
2、 sample letters,商务英语函电课件-肖银娣,3,I.Lead-in Activity Qs: Do you often write letters or e-mails? Who do you write to? Do you think it still necessary for us to write letters to others in an information age? Ask students to discuss with their partners and then air their view freely.,商务英语函电课件-肖银娣,4,II. Bu
3、siness Letter-Writing,2.1 Introduction to Business Letter-Writing Q:What do you think is the importance of business letter-writing? Key Terms: International trade Business correspondence Business negotiation Importance: Business letters are of crucial importance in the conduct of business activities
4、. They play an essential role in a companys correspondence with the outside world.,商务英语函电课件-肖银娣,5,2.2 Principles of Business Letter-Writing,7 “C”s Courtesy 礼貌 Consideration 体谅 Completeness 完整 Clarity 清晰 Conciseness 简洁 Concreteness 具体 Correctness 正确,商务英语函电课件-肖银娣,6,2.3 Parts of a Business Letter,Q:Wha
5、t should be consisted of in a business letter? A: The business letter consists of seven standard parts: the letter head 信头, the date 日期, the inside name and address封内名称与地址, the salutation称呼, the body正文, the complementary close 结尾敬语 and the writers signature and official position.,商务英语函电课件-肖银娣,7,Supp
6、lementary knowledge Optional parts of a business letter： Attention line 交由某人办理 eg: Attention: Miss Wang Hui; For the attention of Miss Smith Subject 标题 eg:Re:Order No.3033 译为：事由：第3033号订单 Enclosure 附件 Etc Study the following sample letters carefully and find each part: the standard one and the option
7、al one.,商务英语函电课件-肖银娣,8,2.4 Styles of the Letter,The Full Blocked Form 齐头式（平头式） The Indented Form 缩进式 The Modified Form混合式,商务英语函电课件-肖银娣,9,2.4.1 Sample Letter A,Smith &Evans Ltd. Registered No. 596183 England Tel： 01-36562341/2 123 Upper Thames Street Fax: 987-42-883907 London EC4V Banker:Westminster
8、Bank E-mail:Smith Evansco VAT No. SL114533535 Your ref: Our Ref: MMB/334-02 Sept.2,2019 Wongsheng&Co. Rm 509-511 Tongle Bldg Shennan Rd., Shenzhen China,商务英语函电课件-肖银娣,10,Dear sirs, Re: Autumn 2019Guangzhou Fair We shall visit your Autumn 2019 Chinese Export Commodities Fair. Kindly let us have the fo
9、llowing information: 1 Your Hall Number and Room Number at the fair. 2 Can you furnish us with some sample toys for free distribution? 3 The date on which we will visit your head office in Shanghai. We await your reply with keen interest. Yours Faithfully, For Smith & Evan Ltd. (signed) J.B. Anderso
10、n,商务英语函电课件-肖银娣,11,In the letter head, which information is included? See above letter. Name and address, telephone no., email address, VAT no. , etc. Spot the location of each part of the letter in the above letter.,商务英语函电课件-肖银娣,12,Language Points1,1.Re: Autumn 2019Guangzhou Fair Subject 标题 事由：秋季-20
11、19广交会 2.Chinese Export Commodities Fair中国出口商品交流会 3.Kindly adv. 友好地。体现了信件要求的礼貌性即courtesy 4.furnish us with some sample toys:furnish可理解成 supply 5.Distribution 分发，商品流通 翻译下面的句子：请寄给我们一些样品供免费分发。 Please furnish us with some samples for free distribution. 6 head office 总部 7.await your reply 等候你方回复 8.with ke
12、en interest 殷切地,商务英语函电课件-肖银娣,13,2.4.2Sample Letter B,Heilongjiang Light Industrial Products Import &Export Corporation Established in 1952 112 Zhongshan Road, Nangang District, Harbin China Tel: 0451-82723834 Fax:0451-82937461 Your Ref: E-mail:heilightpublic.bct Our Ref:SM/L02-0031 Date: Sept.2.2019
13、 S.M. Trading Co.Ltd. Box:6041 Karachi Pakistan Attention: Mr M Yasin Marlic,商务英语函电课件-肖银娣,14,Dear Sirs, Re: Our General Managers Visit Mr. Y. M. Zhang and his assistant will arrive in Karachi at 18:40, Beijing Time, Sept.9th(Mon) by Pakistan International Airlines(Flight No 0315). Please meet at the
14、 airport. They will bring with them some samples you asked for, which would be salable in your market. Thank you in advance for your help. Yours Faithfully, For Heilongjiang Light Industrial Products Imp/Exp Corporation Li Weiwei (Secretary),商务英语函电课件-肖银娣,15,Qs: What do you know about the sender of t
15、he letter from the letter head? A:Some basic information about the company. Attention: the writing of address in English 112 Zhongshan Road, Nangang District, Harbin China 译：中国哈尔滨南港区中山路112号 Whats the purpose of writing this letter? A: To inform S.M. Trading Co.Ltd of the arrival time of her manager and his assistant and ask them to meet them at the airport.,商务英语函电课件-肖银娣,16,Language Points2,1.General Manager 总经理 2.assistant 助理 3.arrive in 到达 4.meet at the airport 到机场接机 5.ask for 要求，请求 money 6.salable 畅销 be = sell well 7.in advance 事先,商务英语函电课件-肖银娣,17,III.Summary-key points in this un
