《高中牛津英语M4U1 Reading课件》由会员分享，可在线阅读，更多相关《高中牛津英语M4U1 Reading课件（41页珍藏版）》请在金锄头文库上搜索。
1、,Reading,Advertisements,Words review,Read the explanation and speak out the word it explains.,Review,Words and expressions,advertisement persuade advertise welfare cheat skilful,n. 广告；广告宣传 vt. 说服，劝说；使信服 vt.&vi.做广告，宣传 n. （个体或群体的）幸福、安全和健康；福利 vt.&vi. 欺骗；作弊 n. 骗子；欺诈行为 adj. 有技巧的；熟练的,Words Review,adj. 清白的
2、、无罪的；无恶意的；纯真的 n. 气息；呼吸 vt. 欺骗，愚弄 n. 傻瓜 vt. 治愈；解决 n. 药物，疗法；对策 n. 杂货店 adj. 高兴，满意；乐于（做某事）,innocent breath fool cure grocery pleased,Words Review,comment mental trick aim,n. 评论，评价 vi. 评论，议论 adj. 心理的；思想的，精神的；智力的 n. 骗局；玩笑，恶作剧；戏法，把戏；诀窍 vt.&vi.以为目标；瞄准 n. 目的，目标,Words Review,adj.&adv. 全国范围的（地），全国性的（地） n. 运动 n
3、. 座右铭；格言，箴言 n. 香烟，卷烟 vt.&vi. 使受益；得益于 n. 益处；救济金；奖金,nationwide campaign motto cigarette benefit,Words Review,promote intelligence slave consult comprehension,vt. 推广，宣传；促销；促进，推动 n. 智力，才智；情报 n. 完全受控制的人；奴隶 vt. 咨询；请教 n. 理解力，领悟能力；理解练习,Words Review,Match them up,旨在，目的是,虽然，即使,口臭,上的当，受的骗,欺骗；捉弄,涉及，关于；处理，应付,be
4、meant to,even if/though,bad breath,fall for,play tricks on,deal with,意思,Objectives,To learn some basic information about advertising To know how to read expository writing To master the words and phrases in this article,Reading strategy,skimming,scanning,a general idea,certain information,titles and
5、 headings,the first and last sentences of paragraphs,the first and last paragraphs,pictures and charts,Scan the text for key words and phrases, dates, etc.,Do not need to read the whole text.,Reading strategy: reading expository writing,to introduce basic information on a topic,Expository writing fo
6、llows the same format: introduction of subject, examples, facts that develop or support the idea, conclusion,Skimming for general ideas,Skimming,Reading Comprehension I,1. How is the article organized? It is organized by time. It is organized by space. It is organized by subtitles. It is organized b
7、y place.,2. What is the main idea of this article? This article gives a general introduction to advertisements. B. This article is about PSAs. C. This article is about how people can avoid persuading by advertisements. D. This article is about the truth of advertisements.,Commercial advertisement,Co
8、mmercial Ad or PSA?,Public service advertisement,Scanning for specific information,1. What are two main types of Ads? Commercial advertisements and PSAs. 2. What do ads try to persuade people to do? To buy a product or service, or to believe in an idea. 3. What does PSA stand for? Public service adv
9、ertisement.,Reading Comprehension II,Scanning,Reading Comprehension III,Scanning,Most people are not aware of how many ads are around them. 2. Advertisements are always meant to promote a product or service. 3. PSAs are only found in newspapers and on TV.,T,F,F,4. PSAs and commercial ads use some of
10、 the same methods. 5. Commercial ads often give us valuable information about how to live our lives. 6. An ad warning people against smoking is an example of a PSA.,T,F,T,paid for,advertise,for free,problem,public welfare,Reading Comprehension IV,Fill in the blanks.,innocent,be aware of,clever,aim,n
11、ewspapers magazines the Internet radio television,attractive,clever,to promote a product or service,to educate people about health, safety or any other problem that affects public welfare,They are not altogether innocent.,They are helpful and we can learn a lot by following the advice they give.,Whe
12、re are advertisements usually found? They are usually found in newspapers and magazines, on the Internet, radio and television. 2. What is the major distinction between commercial advertisements and PSAs? A commercial ad is one which someone has paid for to advertise a product or service, while a PS
13、A is often run fro free, and is meant to educate people about health, safety, or any other problem that affects public welfare.,Discuss the questions in groups.,3. Why are some of the ads clever according to the article? Because even if an ad does not lie, it does not mean it is altogether innocent.
14、 4. When did China begin a nationwide public service advertising campaign? In 1996. 5. Why should we follow the advice in PSAs? Because PSAs are meant to benefit the public, and by following the advice in PSAs, we can often learn a lot.,What do you think of the ads in our lives? Do they play a posit
15、ive (积极的) role in our lives? Why or why not?,Discussion,People have different views on ads. Some people think ads are welcome. The consumers can gain not only knowledge of goods but also artistic enjoyment. Contrary to those people, many others think ads are very unpleasant. Consumers are easily che
16、ated by the false ads. What is more, consumers feel annoyed to be interrupted by ads when they are watching TV. Whether you like it or not, ads have become a part of our life.,Time for reflection,What are the two main types of ads? Tell the meanings: advertisement, welfare, innocent, fool nationwide, breath, grocery, comment intelligence, campaign, benefit, slave comprehension, be meant to, fall for even if / th
