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1、Horizon ResearchProject ID: Hz1001Questionnaire ID: qq001/Interviewer ID: in001/Supervisor ID: _ su001/Questionnaire for 2010 China National Image Survey (Intercept) Respondent name: _Tel: _ id004/City: 1. Beijing 2. Shanghai 3. Guangzhou 4. Wuhan 5. Chengdu 6. Harbin 7. Xian id005/Location: 1. Larg
2、e office building 2. Business district 3. Recreational places 4. Residential quarters 5 Tourist spot 6. University 7. Other id006/Date: _(month) id011/_(date) id012/ Duration: Started from _(hour):_(minute) id013-id014/ ended on _(hour):_ (minute) id015-id016/SUPERVISOR SHOULD CONTROL THE TIME FOR S
3、URVEY. BUSINESS DAYS AND DAYS OFF SHOULD BE DISTRIBUTED EVENLY.JThe interviewer undertakes that: I am clearly aware of the impact of my attitude during the interview on the result; I undertake that the interview is implemented and the questionnaire is filled in pursuant to the procedure stipulated b
4、y the company, without any fraud whatsoever; I am aware that in case one copy is found to be false，all copies completed by me will become invalidated, and I shall compensate the company for all losses caused thereby. Signature of the interviewer: _ Interviewer center: _Hello. Im from Horizon Researc
5、h and Consultancy Group, which is one of Chinas largest research and consulting firms. Now we are conducting a survey on Chinas national image, and wed like to find out how foreigners see China. There is no right or wrong answer. All you have to do is answer my questions in light of your actualities
6、 and your true thoughts. It will take some 20 minutes. After the survey we will give you a souvenir. Thank you for your cooperation. G. Filter QuestionsG3. INTERVIEWER NOTE DOWN THE RESPONDENTS SEX: PLEASE CHECK THE QUOTA FOR THE SEX. IN CASE THE QUOTA IS FULL, TERMINTE THE INTERVIEW G003/Male1Femal
7、e2G4. How old are you? PLEASE NOTE DOWN THE RESPONDENTS AGE ON THE LINE, AND ENCIRCLE ONE OF THE FOLLOWING OPTIONS G004/17 and under1TERMINATE THE INTERVIEW 18-302CONTINUE. PLEASE CHECK THE QUOTA FOR THE AGE. IN CASE THE QUOTA IS FULL, TERMINATE THE INTERVIEW 31-45346 and above4G5. Which country are
8、 you from? CHECK THE QUOTA FOR THE COUNTRY. IN CASE THE QUOTA IS FULL, TERMINATE THE INTERVIEW G005/USA01EU05Russia02Africa06Japan03South Korea04Other Please specify G6. How long have you been living in China? CHECK THE QUOTA FOR THE DURATION. IN CASE THE QUOTA IS FULL, TERMINATE THE INTERVIEW G006/
9、1 year or less (inclusive of 1 year) 01More than 3 years031-3 years (inclusive of 3 years) 02G7. What do you do in China mainly? CHECK THE QUOTA FOR THE STATUS. IN CASE THE QUOTA IS FULL, TERMINATE THE INTERVIEW G007/Overseas student01Tourist03Business professional02Other Please specify G8. Did you
10、take part in any survey in the past six months, including focus group discussions and surveys? G008/No1CONTINUE Yes2 TERMINATE THE INTERVIEW Refused/not sureDO NOT READ OUT 9G9. Are you or any of your family members or close friends working or did you or any of your family members or close friends e
11、ver worked at the following institutions? G009/Market survey institution or the market research department of a company1TERMINATE THE INTERVIEW Advertising company or the advertising department of a company2Media, e.g. TV, radio, newspapers and magazines3None of the above4CONTINUE AGeneralA1. SHOW C
12、ARD A1 By and large, what kind of country do you think China is now? Single-choice question a001/Essentially developed country1Both a developed and a developing country2Developing country with fast development3Developing country with limited average development level4Refused DO NOT READ OUT 8Not sure DO NOT READ OUT 9A2. SHOW CARD A2 Many media describe Chinas development as the rise of China. Have you noticed the phenomenon? Single-choice question a002/Not at all1Very much. I have read significantly of coverage4Yes, but I have not read in detail2Refused DO NOT READ OUT 8Yes,
