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1、旅游广告项目策划（中英文）,产品：肇庆鼎湖山一线游 Zhaoqing Dinghu mountain tour）,策划者：曾滔来、曾思敏、林琼珊、曾沂宁,设计思路（The idea of design）,1.采取总分结构 （即总体介绍鼎湖山，再游玩分支的景点) (Take total score structure (namely general introduction, then play the branch of dinghu mountain scenic spots) 2.处处景点加赏花，景上添花 (Everywhere attractions and enjoy flower,
2、scene to add flowers) 3.观赏与探险相结合 （激发激情，物质、精神双丰收) （ Watching and exploration combination (inspire passion, material, spirit with gains) 4.品赏特色的当地小吃 (吃玩并存，体味大地风土人情) (Enjoy characteristics of local snacks eat coexist, appreciates the play (the local conditions and customs) 5. 自然景观与人文景观相结合 （感受自然芳香和品赏当地丰
3、富的文化底蕴） (The natural landscape and humanistic landscape combination (feel the natural fragrance and enjoy the local rich culture) 设计对象：所有人群，特指大学生 （The object of design ：To all people, especially the college students）,旅游线路Tourist routes,杜鹃山 Cuckoo mountain（赏漫山遍野杜鹃红） 宝鼎园 Baoding garden（品芳香四溢玉堂春） 蝴蝶谷Bu
4、tterfly Valley（与蝶飞舞，共醉花海，蝶美花美人更美） 飞水潭 Fly pool （负离子最佳呼吸区赏花养颜） 水帘洞天 Waterfall cave days (段段彩虹，飞瀑落) 七星岩 Seven-Star Cave（奇异岩溶，鱼姿百态） 庆云寺 Qing Yunsi（千年寺庙怀古 ） 品尝当地特产(Taste the local specialties),肇庆 鼎湖山欢迎您 Welcome to Dinghu mountain,鼎湖山国家级自然保护区总面积约17000亩（1133公顷），位于广东省肇庆市鼎湖区，距离广州市西南100公里，主要保护对象为南亚热带地带性森林植被类
5、型季风常绿阔叶林及其丰富的生物多样性；保护区内生物多样性丰富，是华南地区生物多样性最富集的地区之一，被生物学家称为“物种宝库”和“基因储存库” Dinghu mountain national nature reserve area of about 17000 acres (1133 hectares),Located in Dinghu District of Zhaoqing city, Guangdong Province, distance 100 km southwest of Guangzhou, the main protection for South Asia zonal
6、forest object tropical vegetation type-monsoon evergreen broad-leaved forest and its rich biodiversity; Rich bio-diversity protection area, is one of the richest set of biodiversities in South China area , is called species treasure house and gene stores“ by biologists.,鼎湖山是岭南四大名山之首，距肇庆城区东北18公里，位于北纬
7、2310，东经11231。因地球上北回归线穿过的地方大都是沙漠或干草原，所以鼎湖山又被中外学者誉为“北回归线上的绿宝石”，与丹霞山、罗浮山、西樵山合称为广东省四大名山。,Dinghu mountain is the four famous mountains of Lingnan, Zhaoqing city from the northeast, 18 km north latitude in 23 10 , longitude 112 31 . For the earth the tropic of cancer through place mostly desert or dry gra
8、ssland，So Dinghu mountain was Chinese and foreign scholars known as the tropic of cancer of the emerald, and Danxia moutain, Luofu mountain,Xiqiao mountain known collectively as these four famous mountains of Guangdong province.,走进杜鹃山，品赏杜鹃花Walked into the cuckoo mountain, Orchid lovers azalea.,走进杜鹃山
9、林，满山杜鹃盛开，仿佛含情浅笑，好似邀人共赏春色。春风拂面，带来那淡淡的芳香叫人如痴如醉，一直甜到心底。树上叽叽喳喳的鸟儿，更是清新悦人 。 鼎湖山在春风春雨中怒放的杜鹃花，把春天的山装扮得美丽、清艳、火热，阳春三月，这里是山花烂漫的季节。,幸福女人花, 观花赏蝶养心颜(Woman flower, flower butterfly effect pigments.),华中此物是西施 漫山遍野杜鹃红,杜鹃花，被人们誉为“花中西施” (Azalea , was Known as the flower of beauty 五彩缤纷的杜鹃花，唤起了人们对生活热烈美好的感情。(The colors of
10、 the azalea, evocative of the life warm and beautiful feelings.) 三月时分，鼎湖山800亩杜鹃山各色杜鹃满山盛放，让丽人们能够亲临花境，与花拍照，与花媲美。(Around March, 800 acres of rhododendron in dinghushan mountain assorted azalea mountain bloom ,Let beauty were able to visit the flower border, and take photos, comparable with the flower.)
11、,游过杜鹃山，我们来到了宝鼎园(Visit the azalea mountain, we came to the “ bonding Park” ),鼎湖山宝鼎园位于肇庆市鼎湖山的天湖景区，占地约1.3万平方米，园内青山环抱，风景优美。 （Mount Dinghu Baoding park is located in Zhaoqing Dinghu mountain lake scenic area, covers an area of about 13000square meters, the park surrounded by mountains, beautiful scenery.
12、) 鼎湖山宝鼎园是鼎湖山近年开发的一个新亮点。鼎是中华古代文化的一个象征（Tripod is a symbol of Chinese ancient culture ），国家主席江总书记在联合国赠鼎仪式上指出：“鼎作为一种重要礼器，象征着团结、统一和权威，是代表和平、发展、昌盛的祥物”（Tripod as an important sacrificial vessel, a symbol of unity and unity and authority, is representative of peace, development and prosperity of auspicious t
13、hing）,观鼎赏白兰 (View the tripod and admire the michelia),宝鼎园中的鼎名叫九龙宝鼎，鼎高6.68米，口径5.58米，重16吨，为世界之最。此鼎具有宽大的双耳，外侧各饰10条蟠龙，二十寓意置立此鼎喜迎新千年的时代,九龙宝鼎,秦公鼎,世纪宝鼎,香港宝鼎,四联鼎,大禾方鼎,观花点宝鼎园：,玉堂春又名“白玉兰”,每年春初，宝鼎园的玉堂春便会含苞绽放，其花大，芳香，绚丽，洁白无暇。,观花点老鼎：,吊钟花长期以来为吉祥的象征，是广东一带传统的年花。花期从春节开始，花朵朵朵成束，好似铃铛吊挂，花白粉色，妖嫩媚人，晶莹醒目 Bell flower for a
14、long time as the auspicious symbol, is the area of Guangdong traditional flowers. Flowers blooming from the start of the Lunar New Year , each bundle, like a bell hanging pink, white, delicate attractive, bright eye-catching,闯蝴蝶谷，共醉花海,蝴蝶谷是典型的亚热带沟谷雨林，瀑布碧潭遍布，溪涧纵横，古木葱茏，林木繁荫，是蝴蝶栖息繁殖的理想场所。 Butterfly Vall
15、ey is the typical subtropical rain forest valley, waterfall Bitan throughout, brook freely, ancient wood luxuriantly green, forest breeding shadow, is the ideal place for butterfly breeding habitat. 来到这里感受山野异趣，看蝶恋花，与蝶共舞，是为人生一大乐事。 Come here feel wild fancy fun , see the butterflies over flowers, and
16、dance with the butterflies , is one of the pleasures of life.,“庄生晓梦迷蝴蝶, 望帝春心托杜鹃”，蝴蝶谷原始森林探险线是鼎湖山四大景点之一（Butterfly Valley Forest Adventure line is one of the four large attractions in Dinghu mountain ） 坐在游船上可观赏宝鼎园观景台下怒放的杜鹃花，谷内彩蝶纷飞，瀑布遍布、溪涧纵横、古木葱茏、林木繁荫，身置其中恍如隔世。,赏花点蝴蝶谷：,拥抱“水帘洞天” (Hug “Waterfall cave days”),水帘从30米高处倾下，直冲一泓圆圆的清潭，状如天井，四周青枝绿叶，将天井绿盖，漏下星点阳光，折光照映水雾，段段彩虹，飞瀑落潭，形成激湍漩涡，汹涌澎湃，寒气袭人，最可观的是高空水帘飞越飘石下泻，瀑布晶帘飘出 。,再沿石蹬溯流而上到水帘顶端，向前看，对面陡峭悬崖，矗立千尺，巍峨险峻，令人叹为观止，往下望，珠帘下垂，温天雾雪，宛如撒玉，蔚为奇观。,挑战飞水潭(Challenge the
