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1、Unit 3,SWOT（Strengths Weakness Opportunity Threats）分析法，又称为态势分析法或优劣势分析法，用来确定企业自身的竞争优势（strength）、竞争劣势（weakness）、机会(opportunity)和威胁（threat），从而将公司的战略与公司内部资源、外部环境有机地结合起来,New words,implement 英mplm()nt美mplmnt vt. 实施，执行；实现，使生效 n. 工具，器具；手段 The government promised to implement a new system to control financia
2、l loan institutions. 政府许诺要实施新的制度来控制金融贷款机构。 implement plan 执行计划，实施计划,dazzle 英dz()l美dzl n. 耀眼的光；灿烂 vt. 使目眩；使眼花 vi. 眼花缭乱；炫耀 George dazzled her with his knowledge of the world. 乔治对世界的了解令她倾倒。 dazzle light 强光,pursue 英psju美ps vt. 继续；从事；追赶；纠缠 vi. 追赶；继续进行 He will pursue a trade policy that protects American
3、workers. 他将努力实行保护美国工人的贸易政策。,lay out 英lei,aut 展示；安排；花钱；为划样；提议 Grace laid out the knives and forks on the table. 格雷丝把刀叉摆放在桌子上。 Maxwell listened closely as Johnson laid out his plan. 马克斯韦尔倾听约翰逊清晰地讲述他的计划。,analysis 英nlss美nlss n. 分析；分解；验定 复数 analyses They collect blood samples for analysis at a national l
4、aboratory. 他们收集血样以在一个国家实验室做化验分析。,monetary 英mnt()r美mntri adj. 货币的；财政的 monetary system 货币制度 ; 币制 Sothatwillbethemonetarypolicytool.跟读 所以，这将会是货币政策的工具。,forecast 英fkst美frkst vt. 预报，预测；预示 n. 预测，预报；预想 vi. 进行预报，作预测 Financial forecast财务预测 market forecast市场预测 weather forecast天气预测 .a forecast of a 2.25 percent
5、 growth in the economy. 2.25%经济增长的预报。,anticipate 英ntspet美ntspet vt. 预期，期望；占先，抢先；提前使用 At the time we couldnt have anticipated the result of our campaigning. 当时我们不可能预期到我们活动的结果。,stick to v. 坚持；粘住 Perhaps he should have stuck to writing. 或许他本该坚持写作。 he sticks to his word 他遵守诺言,component 英kmpnnt美kmponnt a
6、dj. 组成的，构成的 n. 成分；组件；电子 元件 The management plan has four main components. 该管理计划有4个主要组成部分。,credibility 英kredblt美,krdblti n. 可信性；确实性 Build Credibility 树立可信性 ; 树立可信度 Credibility Letter 银行资信证明 ; 银行资信证实 The police have lost their credibility. 警察已经失去了他们的可信性。,2,description analysis management implementation
7、 investment determination conviction proposal anticipation recommendation,3,1 implement 2 sets apart from 3 laying out 4 qualifications 5 recommendation 6 typical,4,1 format 2 elements 3 targets 4 essential 5 analysis 6 management 7 finance 8 institutions,translation,1 Making appropriate business pl
8、ans will contribute to the stable development of newly-established companies. 2 The positioning of products should be based on the analysis of the needs of the target market. 3 Banks are only willing to make a loan to those enterprises enjoying a well-deserved reputation. 4 Sticking to the managemen
9、t concept of “people-oriented” is one of the recipes for success of ABC Company. 5 It is the belief abided by Wal-Mart that sets the giant apart from other enterprises.,writing,Management Meeting of SJ Computer Technology Company Date: April 12th, 2010 Time: 9:00-10:45 a.m. Location : Huatian Hotel, 30 East Jiefang Road, Changsha, China Purpose : Discussing the amendment of business plan,Call to order Survey report of the competitive advantages of products Report of financial analysis Allocating tasks of amending the business plan Date of next meeting and adjournment,
