《竹叶青整合营销传播(IMC)企划案课件》由会员分享,可在线阅读,更多相关《竹叶青整合营销传播(IMC)企划案课件(44页珍藏版)》请在金锄头文库上搜索。
1、21IMC,APEX IMC,2, 乹 ,3,2 1000100%50032% 2004500060% 20101.520%,4,2000 20002001 20012004,5, ,6, ,忴 漱 1 伫,7,60% 53%27%9% 桱, , ,8,(),. ,:/(48%),(36%),. :(45%),(40%)(10%)., ,9, ,(75%),(75%);,43%82% 32%133 3, ,10,嵭嵭 , ,11, , ,12,13, SWOT, ,Strength,14,衣 軨,Weakness, SWOT,15, 伤
2、,Opportunity, SWOT,16, 粻,Threat, SWOT,17, 滮, -2850 -1200 - - - -鼮,18, 滮,19, 滮, 裬籣衢 衰,20, 滮,21, 滮,顱İ İ ,滮,22, 滮,500 ,23, 滮,20006 ,24, 滮, 飬 ,25,26, ,崾硣,27,28,29, VIS ,30,1 ,31,2 330,32, , , ,33,1NP NPMG档, ,34, ,35, ,36, ,37,2TV CF 棬 紵涣 ,38, 輸 壨 峺 輸 棺LOGO,39, ,40,岿 ,000 棬000000 塣 粨壨 档,41,岿 ,- - -50 -1571,42,岿 ,43,岿 ,000000,44,岿 ,450,988.00 估100,000.00 60,000.00 610,988.00,