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1、,1,Chapter 7 Good Business Letter,Contents 7.1 Introduction 7.2 Envelope 7.3 The Parts of Business Letters 7.4 Model Letters 7.5 E-mail,2,7.1 Introduction,attractive business letter profit business opportunities. writing guideline of good business letter in clothing industry. Be clear, brief and bus
2、inesslike; Dont write confused, overlong or pointless letter; Be polite, friendly and informal; Write to communicate; Write concise and purposeful letter.,3,7.2 Envelope,7.2.1 Envelope Pattern letterhead quality tastes inside address same style,5,Lecturing Exercises 1. Write out some special notes o
3、f envelope. 2. Give an example of illustrated envelope.,6,7.3 The Parts of Business Letters,7.3.1 Letter Pattern international business letters definite sequence convenient standard pattern.,7,8,7.3.2 Explaining of Letter Pattern Letterhead Name Tabulate all the relevant details about product. End w
4、ith a friendly message.,25,26,27,Lecturing Exercises 1. Write a payment letter by your suggestion. 2. Write a shipment letter by your suggestion.,28,7.4.4 Complaint Letters selling goods enterprises handle,29,30,31,32,Lecturing Exercises 1. List the characteristics of a sales letter. 2. Write a sale
5、s letter of garment products by your suggestion.,33,7.5 E-mail,Understanding of article Rapid expansion Internet Network Short message Clothing industries Electronic messages Company Computer network,34,7.5.1 E-mail Element To E-mail address Username Character Domain Subject statement incoming mail
6、identify messages,35,Cc business communication carbon copy Body Text full text appropriate greeting appropriate close. Attached File attach word documents program files pictures Enc. business letter,36,7.5.2 Case Study Summary Writing guidelines Keep one subject per message, and dont cover various i
7、ssues in a single e-mail. Use a descriptive subject heading. Keep messages short and to the point, and write short sentences. Use bulleted lists to break up complicated texts. Quote from the original e-mail if required and target dates. Conclude your message with actions required and target dates.,3
8、7,38,39,Lecturing Exercises 1. List the contents of e-mail. 2. Write a piece of e-mail in the clothing industry by your suggestion.,40,3. Writes a returned E-mail according to following messages.,41,Reviewing,Business Letter in different situation Write and return the Business E-mail for different situation in clothing industry E-mail for sample approved Others,